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The presentation I shared at the Google Loves Mobile event on Financial Services in London
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A look at Mobile & Money around the world
The Holy Grail
New technology doesn’t always deliver on its promises…..
Adoption is driven by web familiarity
“..the future is already here. It's just not very evenly distributed”
"Osaifu-Keitai" (mobile phones with wallet functions)
Over 35 million users in Japan
10 million Japanese mobile users made a mobile
purchase in December
DOCOMO customers can send 20000 yen by phone
Big in Korea, too
• 10 million users
• $100bn in mobile finance transactions
• 200% increase
THIS IS THE MOST SUCCESFUL BANK IN KENYA
M-PESA in Kenya
35% OF POPULATION81% of SAFARICOM CUSTOMERSMONTHLY VOLUME = 25% of GDP
Airtel AfricaNFC Airtel Africa to launch NFC services in fifteen African countries
beginning 2011
Mobile Wallet Airtel Africa, Standard Chartered Bank and MasterCard Worldwide to
launch one of the world's first virtual card that operates off a wallet residing on a mobile phone
“Airtel 1time Shopping Card”: Subscribers to make payments across the MasterCard network
Simplified online transaction: Airtel customer shop online and will be able to request a shopping card number. Airtel money services generate a 16-digit number that enables the completion of the transaction. On completion a confirmation message is sent to the handset.
Nokia Money
NOW LIVE IN INDIA
Sparkasse (Germany)
Mobile website (incl. mobile banking) iPhone app: 0,79 EUR, 4 Stars iPad Version: 1,59 EUR, 4 Stars Apps work not only with Sparkasse but
with most (German) banks
Rabobank (Netherlands)
Mobile Banking app
Includes demo to try the app out even without login Very detailed view of transactions Direct dial for customer service
“Pay via SMS” app
Send money to a mobile number
Rabobank (Netherlands)
+ mobile website (incl. full mobile banking functions) But no automatic redirection;
300% ROI
Future, Now
What is a bank in the mobile age?
• China Mobile paid $5.8 billion for 20% of Shanghai Pudong Development Bank.
• Japan's NTT DoCoMo paid nearly 100 billion yen ($1.1 billion) for stakes in Sumitomo Mitsui Card Co and UC Card Co
• SK Telecom set up a mobile payment JV with Citigroup in 2008, & bought 49% of Hana Financial Group's credit card unit for $343 million.
• South Korea's No. 2 mobile firm and dominant fixed-line operator, KT Corp, is also buying shares in BC Card, a credit card processing company.
Square
Square
Visa Mobile for iCarte
Bling Tag
Bump to transfer via Paypal
VeriFone
PAYware, which turns an ordinary iPod Touch into a secure, mobile POS terminal
NFC-based tap-and-pay solution that lets shoppers pay for goods with their cell phones
NFC
http://www.engadget.com/2011/02/15/deutsche-telekom-rolling-out-nfc-payments-with-t-mobile-usa-oth/?utm_source=engadget&utm_medium=twitter
The Operators fight back
The Apple advantage?
Mobile is becoming accepted
Mobile is becoming accepted
TECHNOLOGY IS EMBRACED WHEN IT SOLVES PROBLEMS
WHAT PROBLEMS COULD YOU SOLVE FOR YOUR CUSTOMERS?
Where is the nearest ATMthat doesn’t charge me?
How do I keep track of my expenses?
Where does my money go?
How can I pay this cheque in ASAP?
* Mobile Remote Deposit Check
How do I avoid card declines when travelling?
Why doesn’t my credit card offer me Groupon type deals?
The good start ups are focused on problem solving
It’s time to experiment
Relevant, Measurable, Scaleable & Mobile FirstRelevant, Measurable, Scaleable & Mobile First
