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What’s This Alliance all About? updated 11.25.13

Great Place to Work® & DirectEmployers - What's This Alliance All About?

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What’s This Alliance all About?

updated 11.25.13

Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.

Agenda

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• Who is Great Place to Work®

• What is a great workplace?

• Introducing the Great Rated! Review

• Examples of how clients spread the word

• DirectEmployers integration

• Questions

Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.

Great Place to Work®

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Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.

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NORTH AMERICA

United States

Canada

LATIN AMERICA

Argentina

Bolivia

Brazil

Central America

& Caribbean

Chile

Colombia

Ecuador

Mexico

Paraguay

Peru

Uruguay

Venezuela

ASIA-PACIFIC

Australia

India

Japan

Korea

EUROPE

Austria

Belgium

Denmark

Finland

France

Germany

Greece

Ireland

Italy

Luxembourg

Netherlands

Norway

Poland

Portugal

Spain

Sweden

Switzerland

United Kingdom

MIDDLE - EAST United Arab Emirates

AFRICA Nigeria

We operate in more than 40 nations worldwide and

publish 38 national Best Companies lists

World’s Largest Annual Workplace Survey

6,000+ companies; 2.9 million employees

Global Reach

Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.

• Founded the Best Workplace/Employer movement

• Wrote “100 Best Companies to Work For” book in 1984

• New concept New York Times Bestseller

• 30 years expertise advantage today

• Publish premiere Best Company lists worldwide

• Top of CEO & PR team’s wish lists

• Premiere media partners – eg. FORTUNE in US

• International media coverage

• Deep expertise differentiated client & partner value

• Definitive, rigorous & trusted methodology

• Superior branding value

• Expertise (data, benchmarking) provides business ROI beyond lists

What Sets Us Apart

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Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.

What is a great workplace?

“A great place to work is one in which you trust the people you work for, have pride in what you do and enjoy the people you work with.”

—Robert Levering, Co-Founder,

Great Place to Work®

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Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.

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People are hungry for “real” insights

80% of consumers research

online before making major

purchases –PwC study

25% of consumers said brand

loyalty affected how they shop

–EY study

69% of job seekers say they would not

take a job at a company with a bad

reputation even if unemployed

–Glassdoor study

51% of new employees plan to leave in

the 1st 18 months –Glassdoor study

Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.

Great Rated! Reviews tell the story of a company’s

workplace culture, based on employee feedback

combined with HR practices, objectively written by

Great Place to Work experts.

Reviews help job seekers understand if they are a fit

with the company’s culture.

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Introducing Great Rated! Reviews

Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.

Great Rated! Review

Written by GPTW

experts based on:

• Trust Index©

Employee Survey

• Complete Culture

Audit© or Culture Brief™ HR Practices

List Participants will receive a complimentary Great Rated! Review this

year. Great Rated! Reviews are otherwise priced at $1,995 per year.*

9 *effective March 1, 2014

Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.

How are reviews produced?

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• Trust Index Survey identifies key strengths and weakness

• Weakness = “not a fit”

• Culture Audit /Brief describes distinctive practices and provides stats

• Employee comments give character

Telling an editorial story about what makes the company great

Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.

How are reviews produced?

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• From the Culture Audit or Culture Brief

• Written for job seekers – not executives

Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.

How are reviews produced?

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• From the Culture Brief or Culture Audit

• Recruitment strategies

• Tips for job seekers to stand out

Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.

How are reviews produced?

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• Employee Comments

• From survey results

• Protect anonymity

Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.

How are ratings produced?

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GREAT CHALLENGES

• People here are given a lot of responsibility.

• I am offered training or development to further myself professionally.

• Promotions go to those who best deserve them.

• My work offers me opportunities to develop my skills and knowledge.*

GREAT ATMOSPHERE

• There is a "family" or "team" feeling here.

• People celebrate special events around here.

• Management hires people who fit in well here.

• This is a fun place to work.

• People avoid politicking and backstabbing as ways to get things done.

GREAT REWARDS

• Management shows appreciation for good work and extra effort.

• Everyone has an opportunity to get special recognition.

• People are encouraged to balance their work life and their personal life.

• People here are paid fairly for the work they do.

• We have special and unique benefits here.

• I feel I receive a fair share of the profits made by this organization.

GREAT PRIDE

• I feel I make a difference here.

• My work has special meaning: this is not "just a job".

• People here are willing to give extra to get the job done.

• People look forward to coming to work here.

• I'm proud to tell others I work here.

• When I look at what we accomplish, I feel a sense of pride.

GREAT COMMUNICATION

• Management is approachable, easy to talk with.

• Management keeps me informed about important issues and changes.

• I can ask management any reasonable question and get a straight answer.

• Management genuinely seeks and responds to suggestions and ideas.

• Management involves people in decisions that affect their jobs or work environment.

GREAT BOSSES

• Management has a clear view of where the organization is going and how to get there.

• Management does a good job of assigning and coordinating people.

• Management shows a sincere interest in me as a person, not just an employee.

• Management delivers on its promises.

• Managers avoid playing favorites.

Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.

How are ratings produced?

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Ratings Calculation:

Total Rating = combination of 3s, 4s, 5s

Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.

How are ratings produced?

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Ratings Calculation:

Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.

Examples

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Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.

Partners – FORTUNE

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Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.

Partners – DirectEmployers

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Included in Direct Traffic Report

Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.

Partners – DirectEmployers

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Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.

Partners – Digital First

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Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.

Some Feedback

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“Fun review of Ultimate, I like it. Great job.” -Ultimate Software

“Thanks for such a fantastic write-up!!” -Etsy

“There’s something very compelling about this level of transparency”-EY

“Our CEO loved the greatrated.com site and our new profile.” –Credit Acceptance

“Great Rated! is super interesting.” -Monsanto

“It is really wonderful!! I

absolutely love how you’ve

woven so many of the things

that make EF such a terrific

place into the article! …” -EILEEN FISHER

“I looked over the review and it’s looking fabulous! The writing is so conversational and “real.”” –CHG Healthcare

“You really captured our culture and what makes us unique.” -Aeropostale

Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.

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Questions?

Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.

Thank You

For more information:

[email protected]

415-844-2574

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