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2013 AND BEYOND WHAT DO VIETNAMESE GROCERY SHOPPERS WANT?

Grocery report 2013

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Page 1: Grocery report 2013

2013 AND BEYOND

WHAT DO VIETNAMESEGROCERY SHOPPERS WANT?

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CONSUMERS CONCERNS TOUCH POINTSVIETNAM

• Macro outlook

• Consumer

Confidence Index

• FMCG Overview

• Affordable to

aspirational

• Aging population

• On her mind to in

her cart

• Health and

nutrition

• In-home

enjoyment

• Upgrading for

value continues

• Television

• Online

• Mobile

WHAT HOWSTATE OF

THE

MARKETWHO

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STATE OF

THE

MARKET

VIETNAM AT A GLANCE

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4

MACROECONOMIC CONDITIONS ARE IMPROVING

Source: GSO, GSO 2012, Worldbank

1,0% 2,2%0,1%

17,3%

6,5% 6,7%

Monthly Inflation

YOY Inflation

MODERATE INFLATION

1,5

1,9 1,81,6

2,2 2,3 2,3

2,7 2,8

Q1-11 Q3-11 Q1-12 Q3-12 Q1-13

International reserves

(in months of import)

INCREASED RESERVES

CURRENT ACCOUNT SURPLUS 5.9% of GDP

GROWING EXPORTS

in 1H’13 vs. YA

HIGH TECHproducts increase

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5

6,3

5,3

6,85,9

5,0 5,2 5,2

Vietnam GDP growth (%)

45 4347

5248

52

2007 2008 2009 2010 2011 2012

Debt to GDP ratio (%)

SLUGGISH GDP GROWTHSource: IMF – Apr’13

RISE OF BANKKRUPTCYSource: Agency of Business Registration

STRESS ON FISCAL DEFICITSource: Worldbank

Number of new

registered enterprise

reduced

16%

6.8%

26%Number of enterprises

stop business

Enterprises registered

capital reduced

Q1’13 vs. Q1’12

UNEMPLOYMENTSource: GSO

1.96

%

2.28

%

RATE IS ON INCREASE 1H’12

1H’13

BUT CHALLENGES EXIST…..

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6

GROWTH OUTLOOK IS MODEST FOR VIETNAMAsia pacific is expected to be fast growing region, yet Vietnam is at lower pace.

Source: IMF – Apr’13

Note: Gross domestic product (GDP) is the market value of all officially recognized final goods and services produced within a country in a given period of

time.

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7

THE ECONOMY AND JOB SECURITY ARE KEEPING

CONSUMERS AWAKE AT NIGHT Vietnamese are less confident in the region

Base : All respondents n=10024

Consumer Confidence Survey – Q2 – 2013 Field Dates: May 13 to May 31, 2013

124

121

118

114

110

107

103

98

95

95

93

78

75

51

0 50 100 150

ID

PH

IN

TH

CN

HK

MY

AU

VN

SG

NZ

JP

TW

KO

Consumer Confidence Index

Q2'2013 19

19

11

11

8

9

5

2

3

14

7

12

12

11

8

9

6

3

The economy

Job security

Increasing utility bills (electricity, gas,

heating, etc)

Health

Increasing food prices

Work/life balance

Increasing fuel prices

Parents' welfare and happiness

Debt

%

Biggest concern Second biggest concern

Q. What is your major concern

over the next 6 months

Base : All respondents n=501

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8

CONSUMERS SHOW SPENDING RESTRAINT

SPENDING STRATEGIES

SAVING STRATEGIES

67

65

63

Cut down on out-of-home

entertainment

Spend less on new clothes

Try to save on gas and

electricity

%

“Putting spare cash into savings” means consumers are spending less

Q: How to utilize spare cash after covering essential living expenses

Consumer Spending & Saving strategies – Q2’13

66

32

28

29

68

36

33

32

Putting into savings

Holidays / vacations

New clothes

New technology…

Q2 2012

Q2 2013

%

Base : All respondents who answered Yes to Q10 (Code 1) n=440

Source: Nielsen Consumer Confidence Index – Q2’13

Q: Compared to this time last year, which of the following actions have you taken in order to save on

household expenses?

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9

FMCG IS SLOWING DOWN Fast Moving Consumer Goods market dynamics – Total Vietnam

8,1%

8,0%

14,6%

8,7%

12,8%

9,9%

6,1%4,7% 5,8%

6,6% 7,4%

11,2%12,8%

14,6% 15,5% 14,7%12,9%

10,0%

7,2%

4,3%3,0% 3,0%

11,3%

15,8%

5,5%15,6%

9,5%

11,2%

10,2%15,6%

18,6%

13,9%

15,5%

16,0%

5,9%

5,8% 4,4% 6,5%12,2%

16,8%20,4%

14,0%

11,0%

5,4%

19,4%

23,8%

20,1%

24,2%

22,3%21,1%

16,2%

20,3%

24,4%

20,5%

22,9%

27,2%

18,7%

20,5%19,9%21,2%

25,0%

26,8%27,6%

18,3%

14,0%

8,4%

0%

5%

10%

15%

20%

25%

30%

Unit value change Volume change Nominal growth

Source: Retail Audit Data

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10

ACROSS SUPER-CATEGORIES

Source: Retail Audit Data

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WHO SHOPPERS MATTER

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12

1WE ARE THE MOST LABEL-

CONSCIOUS REGION IN THE

WORLD.

2THREE IN FIVE ARE WILLING TO

PAY MORE FOR DESIGNER

PRODUCTS. CHINA, INDIA AND

VIETNAM ARE THE WORLD’S

TOP THREE LOVERS OF ALL

THINGS ‘DESIGNER’.

3WE ARE A REGION OF IMPULSE

SHOPPERS AND EARLY

ADOPTERS. CHINA, INDIA

AND INDONESIA RANK HIGHEST

GLOBALLY.

4WE ‘KNOW BEFORE WE GO’ VIA

RESEARCH AND PRICE

COMPARISONS AND ARE

SENSITIVE TO DEALS.

5PHILIPPINES AND VIETNAM ARE

LURED BY PRODUCTS WITH

FREE GIFTS.

6WE ARE KEEN TO “GO

GREEN”. THAILAND, INDONESIA,

VIETNAM AND THE PHILIPPINES

ARE THE REGION’S MOST ECO-

MINDED AND WILLING TO PAY.

7WE VALUE FAMILY BONDING,

FAMILY PLANNING AND

EDUCATION.

8WHEN BUYING MOBILE

PHONES, FUNCTION PREVAILS

OVER PRICE AND BRAND.

9FOR CLOTHING AND SHOES,

DESIGN WINS OVER PRICE OR

BRAND, PARTICULARLY

FOR THAIS, TAIWANESE AND

VIETNAMESE.

10WHEN BUYING HEALTH AND

BEAUTY PRODUCTS, WE OPT

FOR FUNCTION OVER QUALITY

AND PRICE.

DO YOU KNOW THE ASIAN CONSUMER?

Source: Nielsen Global Report

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13

AFFORDABLE TO ASPIRATIONALRising middle class

Rising aspirations

AGING POPULATIONCurrent: 64% under 35 years old

65 years old population estimated to grow

4 times by 2050

ON HER MIND TO HER CARTWomen role becomes more important

Quality of living is improved

DO YOU KNOW WHERE YOUR “SHOPPORTUNITIES” ARE?

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14

MEET THE EMERGING MIDDLE CLASS Vietnam is set to see an enormous rise in its middle class consumer segment and

spending => sophisticated demand to improve quality of living

2010 2011 2012

2

9

27

39

20

3

4

14

32

34

14

2

6

21

38

25

8

2

Class A+

Class B

Class C

Class D

Class E

Class F

95million in

2030

8 million

in 2012

Middle class

44million in

2020

Consumption

$940billion in

2030

$46 billion in

2012

$310billion in

2020

Source: HIB – Nielsen database; OECD Development Centre

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15

‘PREMIUM’ SHOWING STRONG GROWTHDominated by middle class need for ‘Affordable Premium’

Source: Nielsen Retail Audit April 2011 – Mar 2012

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16

24

35

21

VALUE

GROWTH RATE 14 FMCG CATEGORIES

10 ASEAN COUNTRIES

VALUE

MAINSTREAM

9.17%

20.34%

20.98%

49.51%

‘PREMIUM’ SHOWING STRONG GROWTHDominated by middle class need for ‘Affordable Premium’

Source: Nielsen Retail Audit April 2011 – Mar 2012

ASIA’S

DECOMPOSITION

OF ‘PREMIUM’

PREMIUM

LOW

(PI: 1.2-1.5) MID

(PI: 1.5-1.8)

HIGH

(PI: 1.8-3)

SUPER

(PI: >3)

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17

TOP PREMIUM PICKS ARE BISCUITS, FACE

MOISTURIZER, INSTANT MILK FORMULA, DETERGENTInside Asia’s Premium Basket

Source: Nielsen Retail Audit April 2011 – Mar 2012; Hong Kong, Korea, Singapore, China, Indonesia, India, Malaysia, Philippines, Thailand, Vietnam

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WHAT DO THE MIDDLE CLASS NEED IN STORE?

Checklist To…

PRICE TAGS

PACKAGING

DIFFERENTIATED ASSORTMENT

TRIAL PROGRAMES

FRIENDLY SERVICE

AIR-CONDITIONING

HELP CALCULATE

CUE DESIRED IMAGE

OFFER AN OPPORTUNITY TO TRY PREMIUM

ENCOURAGE USAGE

TRY OUT NEW CATEGORIES AND BRANDS

ENJOY MODERN RETAIL ENVIRONMENT

Source: Nielsen Bag or Byte Report

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19

“GOLDEN POPULATION STRUCTURE”Capitalise on the window of opportunity

Source: Vietnam population 2012 0 1 2 3 4 5

0-4

5-9

10-14

15-19

20-24

25-29

30-34

35-39

40-44

45-49

50-54

55-59

60-64

65-69

70-74

75-79

80-84

85+

MALE FEMALE

Million

• 18 MILLION: the young demographic

of 15-24 years old

• The future potentiality of the country

• Improve the quality of the country’s

human capital

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20

AGING CONSUMERSDemanding for new and specialized categories

Source: Ministry of Planning and Investment General Statistic Office based on Vietnam census

(*) number of people aged 65 over per 100 youths under age 15

90.6 mil

99.5 mil

105 mil

108 mil

108.7 mil

2014

2024

2034

2044

2049

POPULATION

29.8 y.o

33.9 y.o

38 y.o

39.9 y.o

40.5 y.o

MEDIAN AGE > 65 YEARS OLD

39.9 %

61.1 %

96.7 %

128.1 %

140.8 %

AGING INDEX (*)

5.6 mil

8.6 mil

13.5 mil

17.5 mil

19.5 mil

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21

TEEN &

YOUNG ADULTPRODUCT FOR

ADULT

SENIOR

PEOPLE

NOW FUTURE

• Soft Drink

• Energy Drink

• Snack

• Toys and Games

• Education Services

• Adult Milk

• Adult Diapers

• Sensitive Toothpaste

• Nutritional Supplements

• Diabetic Foods/ Drinks

• Medical Insurance

• Leisure Travel

GROWTH IMPACT TO YOUR BRAND AND BUSINESS

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HELP AGING CONSUMERS THROUGHOUT THEIR

SHOPPING JOURNEY

Lighter aluminum

shopping carts

Widened aisles

Slower escalators

Lowered shelves

Enlarged

price tags

Magnifying

glass on

shelves

Better lighting

Dedicated

payment lanes

Source: Nielsen Bag or Byte Report

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23

WHEN IT COMES TO SPENDING DECISIONS,

WOMEN ARE IN CONTROL

Source: Personal Finance Monitor Q1 2013, Nielsen Women of Tomorrow Study 2011

90% of women believe

their role is changing for

the better.

When it comes to life’s

decisions, women want

to share responsibility.

Across 95% of countries,

quality is the #1 driver of

brand loyalty.

Social media has

become an indispensable

tool.

81,880,3

77,079,5

82,8 83,3 83,0 83,5

58,556,0

58,3

63,3

60,5

63,365,5

67,8

50

55

60

65

70

75

80

85

90

Q2

2011

Q3

0211

Q4

2011

Q1

2012

Q2

2012

Q3

2012

Q4

2012

Q1

2013

MALE FEMALE

NUMBER OF WORKING WOMEN IS ON THE RISE

VIETNAM

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WOMEN ARE THE SAME, YET DIFFERENTOpportunity to win not just her wallet but mind and heart

Source: Nielsen Women of Tomorrow Study 2011

DAUGHTERSAV. AGE = 30

OPTIMISTIC

MOTHERSAV. AGE = 47

UNCERTAIN

MOTHERSAV. AGE = 47

GRANDMOTHERSAV. AGE = 67

Most impulsive More shopping ahead Good value conscious Most habitual shopper

• Store decisions are important • Usually plans her shopping list

• While she checks prices, quality of products drives loyalty

Heavier media user Enjoys ads Heavy on texting/email WOM important

She watches TV and listens to the radio on a regular basis

• need to stay connected • information seekers • aspirational • optimistic

• holds multiple roles • burdened • empoweredCONNECT

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FOCUS ON MEETING WOMEN’S NEEDS

• Au Co Accounts/ Deposits

• Ladies First Credit Card

• Women SME Service Package

• 8th March Branch – Women Banking

• Spa, facial treatment

• Yoga, Pilates, Aerobic, Zumba, Sexy

dance, Boxing, K-POP

• Exclusively for women with 6 branches

nationwide

• Designed specifically for modern women

• Calcium volume is 4 times natural milk

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WHAT CONCERNS MATTER

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27

Health & Nutrition In-home EnjoymentUpgrading for

value continues

WHAT ARE THEIR CONCERNS?

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28

HEALTH IS AMONG CONSUMERS’ TOP CONCERNS

Consumers’ biggest concerns – Q2’13

Economy19%

Job Security19%

Health11%

Source: World Health Organization

0

20

40

60

80

100

120

140

160

180

200

1995 1997 1999 2001 2003 2005 2007 2009

Indonesia

Myanmar

Philippines

Thailand

Vietnam

Source: Nielsen Consumer Confidence Report Q2-2013

Total health spending per capita – USD

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29

Eat/ drink in moderation 78%

Eat fresh/ natural food 47%

Physical exercise 46%

Consider the meal’s nutrition 41%

Keep mind relaxed 35%

NUTRITIONAL BALANCE IS CONSIDERED ESSENTIAL

FOR GOOD HEALTH

Q20. Current and plan-to-do solutions (All respondents n=700)

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DAIRY & JUICES ARE REGULARLY CONSUMED Future opportunity for more advanced nutritional products

TOP ‘HEALTHY’ FOOD CONSUMED REGULARLY

FRUIT JUICES 46%

SOY MILK 44%

BEANS/ PEANUTS 37%

CHOLESTEROL-REDUCED COOKING OIL 35%

LIQUID MILK 31%

YOGURT 18%

Source: Nielsen Global Survey of Food Labeling Trends Jan’12

Nielsen Retail Audit data

LIQUID MILK

+22%

SOYA MILK

+17%

DRINKING

YOGHURT

+27%

VOLUME GROWTH – MAT JUN’13 VS. YA

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31

COMMUNICATING SUFFICIENT NUTRITIONAL

INGREDIENTS TO ACHIEVE BRAND SALIENCE…Key factors considered when purchasing healthy/ nutritional food (%)

Source: Q23. Key factors considered when purchasing healthy/ nutritional food (All respondents n=700)

Nielsen H&N Qualitative Study Q1’13

36

25

23

88

Sufficient nutritional

ingredientsReduced risk of disease

Affordable

Approved by health

professionals

I always buy products from popular brands and

having nice packaging, with health certification

(Youth, HN)

My criteria: sufficient nutritional ingredients

(changing dishes everyday to ensure enough nutrition

for family)

(Mum with children, HCM/HN)

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32

NUTRITIONAL FACT LABELS: HOW TO ENSURE

PRODUCT QUALITY?

Q29/ 30/ 31. Packaging of products: Nutrition in formation/ supplement facts (All respondents n=700)

How often do you read it?

64%Always/ Most of the time

How much do you understand?

Nutrition

Facts Label

67%All/ Most

Do you believe it?

68%All/ Most

52% 27% 25%

Source: Nielsen Global Survey of Food Labeling Trends Jan’12

INDIA THAILAND CHINA

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33

67

65

63

49

46

44

44

41

29

22

21

19

18

15

11

1

Cut down on out-of-home entertainment

Spend less on new clothes

Try to save on gas and electricity

Delay upgrading technology, eg. PC, Mobile etc

Cut out annual vacation

Delay the replacement of major household items

Cut down on telephone expenses

Cut down on take-away meals

Cut down on holidays/short breaks

Use my car less often

Switch to cheaper grocery brands

Cut down on or buy cheaper brands of alcohol

Cut down on smoking

Cut down on at-home entertainment

Look for better deals on home loans, insurance, credit…

I have taken other actions not listed above

%

Base : All respondents n=500

Source: Nielsen Global CCI Report Q2-2013

OUT-OF HOME ENTERTAINMENT IS ON THE TOP OF

THE LIST OF SPENDING CUTS

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34

ON PREMISE

+8%

AT HOME ENJOYMENT IS INCREASING!!

BEVERAGE CHANNELS BEVERAGE PACKAGE

PLASTIC BOTTLE

MULTI SERVE

12% share, +24%

FROM OUT-OF-HOME TO IN-HOME ENTERTAINMENT

Source: Nielsen Retail Audit Data Sep 13

OFF PREMISE

+18%

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35

Maggi: Thơm ngon sáng bóng như nhà hàng

Rejoice: Bring spa to home

MORE COMMUNICATION ON IN-HOME ENJOYMENT

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36

MORE VALUES IN 1 PRODUCT

Yoghurt with collagen Beverage with Vitamins

Foundation + Moisturizer

Nutritional Beverage

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37

UPGRADING TO PREMIUM CONTINUES

Volume % share of premium segment (Ave price index >120)

0,0

5,0

10,0

15,0

20,0

25,0

30,0

35,0

40,0

45,0

50,0

MAT LY MAT TY

Source: Nielsen Retail Audit Data Sep 13

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HOW TOUCH POINTS

MATTER

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39

HOW DO WE REACH THEM?

TELEVISIONMost effective channel

influencing consumers’

decision

ONLINEWidely spreads in Asia

as well as in Vietnam

MOBILEEmbracing as new

channel

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40

ADVERTISING CONTINUES TO INFLUENCE DECISIONS

Source: Nielsen Global Survey of Consumer Shopping Behaviour Q3 2012;

Nielsen Personal Finance Monitor Q1 2013; Omnibus 2012

SEEN ADVERTISING ON MEDIA CHANNELS

Television 96

Outdoor advertising 74

News/ Magazine 49

Advertising at bus station 38

LCD screen at building, office 15

Bus LCD screen 14

LCD screen at coffee shop 11

MOST POPULAR CHANNELS

Everyday

More than once a day

FREQUENCY

33%

67%58% 36% 31%

COMMERCIALS WILL INCREASE MY BRAND PREFERENCE% of respondents who strongly/ somewhat agree

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41Source: Nielsen Smartphone Insights 2012; Nielsen Omnibus May 2013; Nielsen Business Barometer 2012

SMARTPHONE USAGE

INTERNET USAGE

2011 18%

2012 30%

66% accessed

internet in P6M

‘DIGITAL’ IS WIDELY PERVASIVE IN VIETNAM

Connected with: Phone + TV+

Internet (46% smartphone

users and 43% Ipad users also

use them when watching TV)

Faster Information. Better

Entertainment

MULTI SCREENS DISPLAY

Time on internet: > 16h/week

Viral Marketing is engaging with

consumers and make them talk…

about your brands… for free!

Build brand acceptability

ONLINE ADVERTISING

1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Vietnam

Philippines

Indonesia

Malaysia

ThailandNo. of cellphones (per 100 people)

3G

An increasing investment

towards internet … 16% in

2012 vs. 5% in 2011

INVESTMENT IN INTERNET

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42

59

49

59

70

47

48

53

72Conduct research online (for example,

checked price, read a consumer review,)

Look up product information online

Read a grocery retailer's circular/flyer

online

Compare prices for a grocery product

online

Browse a manufacturer's website for a

grocery category

Look for deals online

Look for coupons from an online coupon

site

Purchase a product online

ONLINE PURCHASING IS NOT COMMON YET, BUT

ONLINE BEHAVIORS PROMISES POTENTIALITY

Base : All respondents n=506

Source: Nielsen Global Digital Shopping Report Q12012

51

42

37

35

30

44

49

19

36

44

45

50

44

40

36

37

14

15

18

15

26

16

15

44

Daily Weekly Monthly

Thinking about Household Grocery Shopping, which of the following

activities have you done in the last month on Any Online Connected

Device?

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43

PURCHASE INTENT REMAINS DIVERSIFIED ACROSS

CONNECTED DEVICES

Base : All respondents n=506

Source: Nielsen Global Digital Shopping Report Q12012

What categories of products do you plan to purchase on Any Connected

Device in the next 3 to 6 months?

Apparel / Accessory / Shoes / Jewelry 47%

Household Appliance 47%

Mobile Phone (Included accessory) 43%

Food & Beverage 39%

Travel Service Reservation 36%

Entertainment Tickets 36%

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44

RETAILERS REJOICE AS STORE HOURS NO LONGER

DICTATE SHOPPING HOURS

NOW FUTURE

Which store are you hitting?

Cash or credit?

Which website, app?

From consumer to shopper when

you enter the store

What did the online review say?

Paypal, credit, e-wallet?

Source: Nielsen Bag or Byte Report

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45

7 OUT OF 10 SINGAPOREANS RECEIVE

MOBILE ADS AT LEAST

ONCE A DAY

7 OUT OF 10 SINGAPOREANS ACCESS

THEIR EMAILS ON THEIR

MOBILE DEVICES

1 OF 3IN MALAYSIA

AND SINGAPOREBANK ON THEIR PHONES

$ $MALAYSIAN BUY MOBILE

DEVICES THAT OFFER

WIDE CHOICE OF

APPLICATIONS

CONSUMERS IN VIETNAM

SELECT MOBILE DEVICES

THAT GIVE THEM

GOOD VALUE

FOR MONEY

EASE OF USE &

RELIABILITY

ARE IMPORTANT TO

CONSUMERS IN

THE PHILLIPINES

INDONESIAN

CONSUMERS GO FOR

INNOVATIVE

FEATURES &

STYLISH DESIGNS

MOST OF VIETNAMESE

BUY THEIR MOBILE

PHONES FROM

MAJOR

ELECTRONIC

STORES

4 OUT OF 10 INDONESIANS BUY THEIR

PHONES ONLINE

VIETNAMESE WATCH

MOBILE VIDEOSUSING AN APP

79%

MALAYSIANS ARE THE

HEAVIEST USERS OF

SOCIAL MEDIA &

WEB BROWSINGON THEIR PHONES

MALAYSIA AND

SINGAPORE ARE

BIG ON APPS

MORE STREAM ONLINE MUSIC

THAN SHOP ON THEIR

MOBILE PHONES SHOPPING

HAS ROOM TO GROW ACROSS

ALL SEA

COUNTRIES

MAJORITY IN SINGAPORE,

MALAYSIA AND VIETNAM

BROWSE

THE WEB

ON THEIR MOBILE PHONES

1 of 3

IN VIETNAM, INDONESIA

AND THE PHILIPPINES

NEVER LOOK AT

MOBILE ADS

MAJORITY IN INDONESIA,

VIETNAM AND

THE PHILIPPINES PREFER

PRE-PAID SERVICE TO

FIXED CONTRACTS

THE ASIAN MOBILE CONSUMER

Source: Nielsen Global Report

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46

Source of support

before and during

shopping trip

mobile

penetration in

Asia

SHOP

83%

SHARE

SEARCH

Source: Nielsen Research

MOBILE SHOPPING IS FAST-SHAPING RETAIL ASIA

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4747

7-ELEVEN has begun testing

NFC enabled kiosks at the store

entrance, so that users can

download coupons before

shopping.

ENGAGE

WITH CONSUMERS

ENHANCE

SHOPPING

EXPERIENCE

DRIVE

INCREMENTAL

SALES

TESCO catalogue accessed by

Smartphone users via QR code

scans.

STARBUCKS has made a high-

profile decision to push the new

mobile payments firm Square

MANUFACTURERS AND RETAILERS ARE EMBRACING

MOBILE AS A NEW CHANNEL

Source: Nielsen Global Report

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48

MOBILE TECH BRINGS BIG RETAIL BRANDS TO

RURAL INDIA

1. Sales staff visits shop

owner

2. Presents Product

Range

3. Takes order and

messages via mobile app

4. Orders sent as

mobile phone

messages appear in a

central server

5. Orders are lodged by

rural retail customers

6. Consignments are

packed into a small

goods truck and driven

to village stores

Source: Nielsen Global Report

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GROWTH - HEALTH & NUTRITION

- AT-HOME ENJOYMENT

- MORE IN ONE

- MIDDLE CLASS

- AGING POPULATION

- ROLE OF WOMEN

- TELEVISION

- INTERNET

- PHONE

WHO WHAT HOW

A FINAL THOUGHT

Page 50: Grocery report 2013

THANK YOU