OneFresh Focus

Who we areGroup 55 Marketing

Full service marketing communicationsfirm with over 26 years experience

Deeply-rooted in Michigan with an international reach

Offices in Detroit located in the historic Fisher Building, and a location in Windsor, Ontario, Canada

Our missionTo add value to our clients through increased brand awareness and effective marketing vehicles and venues

To be a trusted advisor in all aspects of marketing communications of their brand

To be a true collaborative partner to our clients and their goals

Our Values•Passionate, hard working, dedicated•Honesty•Collaboration•Excellence•Humility•Family first

Our thought processPhase one: Research

Phase two: Creative development

Phase three: Presentation and collaboration

Phase four: Deliver and monitor

Marketing and researchWe believe that collectively it is essential to more deeply understand our clients’ different target segments and their related behaviors and attitudes.

The objective of our market research is to gain insight into the motivations and perceptions of key audiences, so that these insights may in turn be applied to the development of all brand messaging.

A smart marketing mix•Traditional advertising•Emerging media

•Direct marketing•Public relations•Consumer promotions

•Business to business •Events•Mobile•Viral

Our creative magic

Research and strategy

infused with

nerve-tingling

creativeresulting in

heart-pounding ideasthat reach every market

Proven partnerships

“Group 55 Marketing is a wonderfully creative group. They have worked with us for more than five years so they understand our strategy and programs. We have never had one time where the end result was less than outstanding.”

Linda S. DeSimone, Manager Corporate Communications and Advertising

Amerisure Insurance

Proven partnerships

"Group 55 is a true partner to our business and understands the complexities of our industry by immersing themselves in our day to day activities. They understand that they aren't just a marketing firm that handles our projects, but an extension of our marketing staff. Their staff does what it takes to get the job done - on time and on budget!"

LaTricia FryMarketing Manager

Diversified Products DivisionAmcor Rigid Plastics, North America

Proven partnerships“Marketing campaigns are usually planned well in advance. I’m constantly amazed how often I find myself with a ‘surprise’ campaign and a short deadline. This is where Group 55 shines. No one expresses concern that we need to go from concept to launch in such a short period of time – deadlines are met within budget without sacrificing the quality of work.”

Kathleen ZenisekFirst Vice President – Marketing Officer

First State Bank