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TEAM 14 Mansi Tiwari Shreyas Kupekar Rovin Vazirani Salil Damle Prachiti Phadke Spoorthi Gunuganti Aishwarya Harne Shambhavi Kumar

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TEAM 14Mansi Tiwari

Shreyas KupekarRovin Vazirani

Salil Damle

Prachiti PhadkeSpoorthi Gunuganti

Aishwarya HarneShambhavi Kumar

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• Leading loyalty program & marketing solution

• Helps businesses enhance digital connections

• Strengthens customer loyalty.

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What’s the Loyalty Program Market like?• Highly Competitive Market

• Promiscuous customers

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http://belly-marketing-emails.s3.amazonaws.com/GetBelly-Official.pdf

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Is BellyCard Worth it? Bundling

1. Digital Loyalty Program

2. Auto-engage: Marketing Automation for SMBs

3. Belly Bites: Acquire New Customers

4. Merchant Success Manager: Customer service from BellyCard

5. Analytics on Usage Behavior: BI & Reporting

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Something For EveryoneVersioning

Basic - $129Services:

• Digital Loyalty Program

• Automatic Customer Data Capture

• Mobile Discovery

• Actionable Data Analytics

• Merchant Mobile Application

Core - $159Services

• All services under Basic along with the following

• Campaigns via Email and mobile

• Auto-Engage

• Belly Supported Marketing

• Customer Email Upload

• Belly Bites

• Social Media Integration

Complete - $209Services

• All services under Core along with the following

• Prioritized Customer Support

• Premium iPad Stand

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• Race To Acquire UsersUsed a freemium model to attract businesses

• Permanent SubsidiesCustomers permanently subsidized. Businesses are charged.

• ExclusivityPartnering with big brands.

Platform Mobilization

http://belly-marketing-emails.s3.amazonaws.com/GetBelly-Official.pdf

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Same Side Effect for Customers

Same Side Effect for Business Owners

Cross-sideMore Users Attracts More Business Owners

Cross-sideMore Businesses Attract More Customers

The Strength of a NetworkNetwork Effects

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Who can be in Belly’s belly?Platform Envelopment

• Emerging market

• Possibly in the future

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Proposal for Winner take all• Cross side Network effects are high; more consumers attract more

businesses and vice versa.• Same side network effects high for consumers; neutral for businesses• Make Multihoming costs high for consumers.• Demand for differentiated features will be weak.

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It’s a big bad world out thereCompetitors

Belly Fivestars The Loyalty BoxPlatforms supported iOS

AndroidiOSAndroid

Web basediOSAndroidWindows

Target Business type Small

MidsizeSmallMidsize

SmallMidsizeEnterprises

PricingFree Trial$129/month$159/month$209/month

Free TrialStand-alone- $40/location100+ stores- 12$/location

Free TrialLoyalty tool -$50Analytics Tool-$150

FeaturesCustom IpadsCustomer data AnalyticsEmail integrationSocial media marketing and campaigns

POS integrationA/B TestingCustomer SegmentationEmail IntegrationText Message Integration

Card independentCustom solutionsMarketing and Analytics insights

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Who let the dog out?

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Strengths Weaknesses

Opportunities Threats

• Digital Loyalty on Smartphones - Convenience • Largest Number of Users• Customized Reward System• Blue by Belly for large businesses

• Reward points are not proportional to purchase value

• Fewer businesses outside Chicago use Belly

• Increase in online shopping• Growing competition

• Gamification• Local businesses on the West Coast• Introduce mobile wallet in Belly’s app

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Opportunities and Future Prospects• Local businesses on the West Coast

• Gamification is the future

• Introduce mobile wallet in Belly’s app

• Incremental customer rewards plans

• Communication through feedbacks and incentivized surveys

• Aspirational awards: Surprise and delight

• Shift customer spending to higher margin products.

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Thank you!Questions?

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Citationshttps://www.merchantmaverick.com/reviews/belly-review/Comparisons:https://www.merchantmaverick.com/fivestars-vs-belly/https://www.getapp.com/customer-management-software/a/fivestars/compare/belly-vs-antavo-vs-the-loyalty-box/Future scope:http://marketingland.com/8-reasons-loyalty-programs-imperative-marketers-1090772016's Best Gamification Platforms | TechnologyAdvicetechnologyadvice.comLoyalty Startup Belly Builds On Opportunities Of Apple Partnership, Launches New Marketing Suite | TechCrunchtechcrunch.comLoyalty a key tool to drive retailer app adoption, says Bellymarketingland.comAwards & Press - Bellywww.bellycard.comBusiness Customer Loyalty Program | Bellywww.bellycard.comBelly Customer Loyalty Program: Members Pagewww.bellycard.comHow the Belly Card Makes a Meal Out of Other Loyalty Programs - Techonomytechonomy.comwww.google.comSCVNGR’s New Mobile Payment Solution LevelUp Goes Device Agnostic With A Web App | TechCrunchtechcrunch.comCustomer Loyalty And Rewards Platform For Local Businesses Belly Raises $10M From Andreessen Horowitz | TechCrunchtechcrunch.comA comparison between Belly and RewardMe - by the stats - Yu-kai Chou: Gamification & Behavioral Designyukaichou.comFivestars Review 2016 - Merchant Maverickwww.merchantmaverick.com 

https://growthhackers.com/growth-studies/belly

https://medium.com/evergreen-business-weekly/the-power-of-network-effects-why-they-make-such-valuable-companies-and-how-to-harness-them-5d3fbc3659f8#.djx80q8kn

https://www.quora.com/How-did-Belly-gain-initial-traction

https://growthhackers.com/growth-studies/belly

The Future of Loyalty Programswww.sweettoothrewards.comMarketing Automation For Small Business | Belly Auto-Engagewww.bellycard.comBusiness Customer Loyalty Program | Bellywww.bellycard.comBusiness Customer Loyalty Program | Bellywww.bellycard.comEmail Campaigns for Small Business | Campaigns from Bellywww.bellycard.comBites Customer Acquisition for Small Business | Belly Biteswww.bellycard.com