Growth Hacking Pre-Launch RevenueWhy we asked our beta signups to pay $29 to try our Private Beta product

…and how we got 11% of them to pay!

@liamgooding @trak_io

Problems With Our Beta

Server Costs Are Very High(Relative to a typical B2B SaaS app)

Our Product Is Sexy(But You Need To Put In Some Effort Before You Can Use It)

Lots Of Tyre Kickers(Lots Of Founders Who Just Want To Check Out What You Built)

How We Solved It

“No One Else Is Getting In”(Unless You Slip Me A £20 Note)

Literally Inspired On A Night Out(When The Club Weren’t Going To Let Superman or Maverick In!)

Liam, CEO

Matt, CTO

Gumroad Payments: Quick & ‘Throwaway’(After a few days of seeing it worked, we then setup Webhooks & Emails)

How Successful Was It?

Gumroad Revenue & Sales(Made up of $29 queue jumps & 2 x $499 payments)

Emailed Existing Waiting List Here

11% Paid ConversionSee Gumroad Offer > 11% > Purchase

Customer.io Drip Campaign“Last Chance” emails to people who didn’t pay immediately

Average across 2 emails (2.3% first email, 1% second)

Better Response Rate To Feedback Emails 90% reply (Paid) vs. 25% reply (Free)

Teamwork Rocks!

We Also Sold 2 x $499 “Launch Partner” deals

Tools Used

• Gumroad - Payments, webhook

• Customer.io - “last chance” email campaign

• Trak.io - Gumroad webhook, tracking, sync data to customer.io (public plugin coming soon!)

Thankyou! Good Hacking

Checkout Trak.io