A Hands-on Workshop on Growth Strategies

for Startups and Small Enterprises

Introduction

Just like in nature, as in the world of business, one that

does not grow decays. Starting a firm is one thing, but

securing growth is quite another, and failure to scale is

often cited as the single most important reason why

startups perish. Growth calls for specific skills and

capabilities beyond sheer enthusiasm and good luck.

Research suggests that firms which rely more on a

scientific way of growth are far more successful than

those relying on commonsense.

The intent of the session is to introduce the audience to

a systematic way of thinking about growth, laden with

the tools, techniques and frameworks of strategic

management. Enterprises at any stage of their

development, more so in the infancy stages, need to

get a few important things right and then the

management takes over. The session deals with those

‘few right things’.

About the coach

Pavan Soni is an Innovation

Evangelist by profession and a

teacher by passion. He has

consulted with leading

organizations on innovation and

creativity. Some of the marquee

names include Allergan, Café Coffee Day,

Capgemini, Ericsson, Future Group,

GlaxoSmithKline, Infosys, Mahindra, Tanishq,

Tata Steel, Thermax, Titan, Total, Wipro, and

World Trade Centre, amongst others.

Pavan is recipient of the ‘On-the-Job Achiever

Award’- Lakshya- CII Mumbai in 2007 for the work on

Innovation, and was felicitated with ‘Innovation

Excellence Award’ at 5th Indira Innovation Summit in

2012. He works closely with Karnataka Knowledge

Commission, Bangalore Chamber of Industry and

Commerce, European Business Group India, FICCI,

and CII, in their innovation agendas. He has over five

journal papers, ten conference papers, three books,

and several articles to his scholarly credit.

A Gold Medalist from MBM Engineering College

Jodhpur, and a PGDIE from NITIE Mumbai, Pavan is

currently pursuing his Doctoral Studies from IIM

Bangalore in the discipline of innovation

management.

Key takeaways

The hands-on workshop on growth strategies offers

the following takeaways, at the least:

A host of tools, techniques and frameworks to

systematically analyze the ecosystem

Methods to frame and assess the growth strategies

of the firm

A 1-3-5-year roadmap for the business

Audience

Entrepreneurs, managers, and business owners.

Content

1000 - 1045 Introducing to strategic management: Why strategy? What strategy? How strategy? How

firms scale up, and the role strategy plays in the same.

1045 - 1100 Tea/ Coffee break

1100 - 1300 Introduction to key Models and Frameworks.

Porter’s Five Force Model, Value Stream Mapping, Competitive Positioning, Identification of

Resources and Capabilities – VRIN Model, and PESTEL Analysis

1300- 1345 Lunch break and socialization

1345- 1615 Implementation of Models and Frameworks.

Opportunity Identification Method. Hybrid Brainstorming. Strategy Canvas. Lean Startups.

Scrum. Design Thinking.

1615- 1630 Tea/ Coffee break, and buffer time

1630- 1730 Presentation of Business Plan and Strategy.

Making a Business Plan. Business Model Canvas. Elevator Pitch.

1730- 1800 Wrap- up and summary of key takeaways

Pavan Soni at ISB

Creativity: TEDxSIBMPune

TEDx BITSGoa

On Innovation

3M India 2016

Innovation: TEDx HP

Contact details

www.PavanSoni.com

linkedin.com/in/pavansoni

facebook.com/pa1soni

@Pavan_Soni