Guerilla marketing

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  • 1.

2. ONLINE GUERILLA MARKETING

  • Unconventional marketing intended to get maximum results with minimal resources
  • - Jay Conrad Levinson

3. WHAT s THIS..?

  • Unique ideas for very little & converting any exposure into sales
  • Creation of distinctive catchy advertisement that generates WOM, spread of news at social spots

4. 5.

  • Nike Move Bangkok

Nike SpiritCheer Team Guerilla Marketing Activity Tuk Tuk Caravan 6. 3 step process 7. Understanding Online market place

  • What does the online battle field offer:
  • Success in business means superfluousselling
  • A million prospective customers
  • Opening virtual storefronts worldwide
  • Head on battle with the heavyweights

8. Opportunities for Guerilla marketer

  • AZ products & services available online
  • An advertisers dream-millions of viewers @ low cost advertising
  • Locate yourself anywhere
  • Niche marketing possible
  • Competitive intelligence collection

9. What can you do online..? 10. Electronic battle grounds

  • Services are customer oriented .Shopping has always been a major attractionfor
  • subscribers
  • Online serviceshave built in mechanisms for marketing including classifieds
  • ads, billboards, shopping malls
  • Subscribers to most onlineservices have high educational levels and high
  • average income
  • Online services help in focused marketing attackon audience usingspecial
  • Interest forums
  • 5) Online services get lot of traffic

11. Tools forthe e-battle ground

  • Classified ads
  • Forums
  • E-shopping malls
  • Billboards & Online conferences

12. Strategies forOnline Battles

  • Online battle arsenal ..
  • Emails
  • Electronic store front
  • Classified ads & billboards
  • Forums & Newsgroups
  • Bulletin boards
  • How to manage them?

13. Top E-mail strategies 14. Managing your electronic storefront.. 15. 7 step strategy for Ads 16. Power words of Guerilla Marketing

  • Boost the power of subject lines using the following power words of guerillamarketing

YOUNOWYESHOWMONEYSECRETSBENEFITS FAST SAVERESULTSLOVEPROVEN FREE EASY DISCOVERY NEW SALEWHY PROVENINFO 17. Super 6 strategies for news & BBSmarketing

  • Maximize access
  • Use company signature
  • Be helpful
  • BBS to match the culture
  • Aggressive promotion whenever & wherever
  • Choose handful of targets

18. Boosting your online reputation

  • Choose target audience carefully & serve it
  • Give authentic information
  • Recycle & repackage information for easy customer recall
  • Keep steady inflow of news & information
  • Promote online documents

19. Top ten Guerilla marketing weapons Community involvement Identity CompetitivenessCredibility Free informationConfidenceE-mail signatureConvenience Services Satisfying customers 20. Managing your attack( 6 step process) 21. Sustaining methods

  • Maintain your enthusiasm
  • Repackage your message to create memory retention among customers
  • Seek newer locations for expansion
  • Create customized products for customer satisfaction

22.

  • Guerillas understand thatknowledge is nothing without the willingness to use it . So choose your weapons , target your battleground, and write your own success story in the online marketplace

23. THANK YOU

  • By
  • JAYARAM V
  • DEPARTMENT OF MANAGEMENT STUDIES
  • PONDICHERRY UNIVERSITY