Guerilla marketing by larry de vincenzi

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  • 1.guerrillamarketingencountering your brandLarry marketing strategistLarry DeVincenziBRAND DIRECTOR | BIGGEST LITTLE GROUPRENO-TAHOE AMA5.2.2013

2. The concept of guerrilla marketing was invented as anunconventional system of promotions that relies on time, energyand imagination rather than a big marketing budget.Typically, campaigns are unexpected and unconventional;potentially interactive; and consumers are targeted in unexpectedplaces.The objective of guerrilla marketing is to create a unique,engaging and thought-provoking concept to generate buzz, andconsequently turn viral.The BasicsWhat Is It? 3. The OriginsThe term was coined anddefined byJay Conrad Levinsonin his bookGuerrilla Marketing. 4. Levinsons DefinitioThe foundations of guerrilla marketing:Geared for the small business brand and entrepreneurial thinking.Based on human psychology instead of experience, judgment, andguesswork.Instead of money, the primary investments of marketing should be time,energy, and imagination.The primary statistic is amount of profits, not sales.Concentrate on how many new relationships are made each month.Create a standard of excellence with an acute focus instead of trying todiversify by offering too many diverse products and services.Instead of concentrating on getting new customers, aim for more referrals,more transactions with existing customers, and larger transactions.Forget about the competition and concentrate more on cooperating withother businesses. 5. Guerrilla marketing involves unusual approaches such asUnexpected Marketistreet giveaways of products,pr stunts, etc.any unconventional marketing intended to getmaximum results from minimal resources.intercept encounters in public places 6. More innovative approaches to Guerrilla marketingnow utilize mobile digital technologies.The Digitalto environmentally engage theconsumer and create amemorable brand experience. 7. The Successful5 Required ElementsCreativityUnexpectedMore With LessMaximize Your SurroundingsInteractive 8. Meile Makes It Memora 9. Less Is More 10. Environment Is Everyth 11. Engage Your Bran 12. Questions? AnswerQA& 13. Larry DeVincenziBrand Director775.771.7004larry@biggestlittlegroup.comBiggestLittleGroup.comOn Facebook search for biggest little groupOn Twitter: BiggestLittleGpintegrated communications agency