Handshoe Brand Development, Brand Strategy, Marketing & Advertising

  • Published on
    21-Oct-2014

  • View
    541

  • Download
    2

Embed Size (px)

DESCRIPTION

 

Transcript

<p>HANDSHOE DESIGN COLLABORATIVE Copyright 2009. All Rights Reserved. HANDSHOE.COM</p> <p>Introducing an alternative to your typical creative agency.</p> <p>HANDSHOE DESIGN COLLABORATIVE Copyright 2009. All Rights Reserved. HANDSHOE.COM</p> <p>Handshoe Design Collaborative is the combined brain power and creativity of Leslie Handshoe Suter and Tiffany Handshoe Bachman. Together with our vast network of strategists, designers, web developers, illustrators, video editors and copywriters, we offer expert level solutions to a diverse array of projects and clientele.</p> <p>Whats different about us is that we are big thinkers without the big office overhead. We provide award-winning work more efficiently, cost-effectively and almost certainly, with a bit more va voom.</p> <p>We have teams in neW York CitY / ChiCago / Washington DC / neW jerseY / ohio ...</p> <p>HANDSHOE DESIGN COLLABORATIVE Copyright 2009. All Rights Reserved. HANDSHOE.COM</p> <p>BRANDS </p> <p>Strategy. Image. Message. Advertising. Environment. Your brand is who you are. It is your most valuable business asset. </p> <p>We can create brands from scratch or refresh an existing idea to breathe new life into a company, service or product. From research, to strategy, through implementation and management, our capabilities stretch across the board. </p> <p>Contact us for more detailed case studies on the following projects.</p> <p>HANDSHOE.COMHANDSHOE DESIGN COLLABORATIVE Copyright 2013 Guacalito de la Isla. All Rights Reserved. </p> <p>GUACALITO DE LA ISLA http://www.guacalitodelaisla.com</p> <p>HANDSHOE.COMHANDSHOE DESIGN COLLABORATIVE Copyright 2013 Guacalito de la Isla. All Rights Reserved. </p> <p>GUACALITO DE LA ISLA SOCIAL MEDIA &amp; CUSTOM TABS http://www.facebook.com/guacalitodelaisla</p> <p>HANDSHOE.COMHANDSHOE DESIGN COLLABORATIVE Copyright 2013 Guacalito de la Isla. All Rights Reserved. </p> <p>GUACALITO DE LA ISLA E-BLASTS &amp; BLOGhttp://guacalitodelaisla.wordpress.com/</p> <p>HANDSHOE.COMHANDSHOE DESIGN COLLABORATIVE / Created for Courtney &amp; Co. 2007. All Rights Reserved.</p> <p>Mayaguana Island, The Bahamas</p> <p>HANDSHOE.COMHANDSHOE DESIGN COLLABORATIVE / Created for Courtney &amp; Co. 2005. All Rights Reserved.</p> <p>PMS 7531 U / PMS 193 U </p> <p>HANDSHOE.COMHANDSHOE DESIGN COLLABORATIVE / Created for Courtney &amp; Co. 2005. All Rights Reserved.</p> <p>West Caicos, The Turks &amp; Caicos Islands</p> <p>HANDSHOE.COMHANDSHOE DESIGN COLLABORATIVE Copyright 2006. All Rights Reserved.</p> <p>marks</p> <p>I</p> <p>my wife made me </p> <p>filet mignon for </p> <p>dinner, go figure.m</p> <p>y wife made me </p> <p>filet mignon for </p> <p>dinner, go figure.</p> <p>I LOVE LEFTOVERS.</p> <p>Love</p> <p>marks</p> <p>I</p> <p>my wife made me filet mignon for dinner, go figure.my wife made me filet mignon for dinner, go figure.</p> <p>I LOVE LEFTOVERS.</p> <p>Love</p> <p>EAT HAPPY AT HOME.</p> <p>HANDSHOE.COMHANDSHOE DESIGN COLLABORATIVE / Created for Courtney &amp; Co. 2004. All Rights Reserved.</p> <p>HANDSHOE.COMHANDSHOE DESIGN COLLABORATIVE / Created for LandDesign. 2004. All Rights Reserved.</p> <p>HANDSHOE.COMHANDSHOE DESIGN COLLABORATIVE / Created for LandDesign. 2004. All Rights Reserved.</p> <p>HANDSHOE.COMHANDSHOE DESIGN COLLABORATIVE / Created for Courtney &amp; Co. 2007. All Rights Reserved.</p> <p>courtneyco.com</p> <p>350 Seventh Avenue, Floor 17 NYC 10001</p> <p>Its our pleasure.</p> <p>350 </p> <p>Seve</p> <p>nth </p> <p>Ave</p> <p>nue,</p> <p> Flo</p> <p>or </p> <p>17 N</p> <p>YC</p> <p> 100</p> <p>01Fa</p> <p>x 21</p> <p>2 59</p> <p>4 19</p> <p>31co</p> <p>urtn</p> <p>eyco</p> <p>.co</p> <p>m</p> <p>Thanks for stopping by last week!Lets set up a meeting soon to discuss the project...</p> <p>Warm Regards,Mark Courtney</p> <p>Hi. Im Mark Courtney.Tell my wife Im kind of a big deal.</p> <p>Call us 212.594.1748mark@courtneyco.com.</p> <p>Howdy. Im Tiffany Handshoe,Creative Director. Have a nice day.</p> <p>Call us 212.594.1748thandshoe@courtneyco.com.</p> <p>Hi. Im Willie Petersen, Designer.goo goo gjoob.</p> <p>Call us 212.594.1748willie@courtneyco.com.</p> <p>350 </p> <p>Seve</p> <p>nth </p> <p>Ave</p> <p>nue,</p> <p>Flo</p> <p>or1</p> <p>7,N</p> <p>YC</p> <p>100</p> <p>01co</p> <p>urtn</p> <p>eyco</p> <p>.co</p> <p>m35</p> <p>0 Se</p> <p>vent</p> <p>h A</p> <p>venu</p> <p>e,F</p> <p>loo</p> <p>r17,</p> <p>NY</p> <p>C10</p> <p>001</p> <p>cour</p> <p>tney</p> <p>co.c</p> <p>om</p> <p>350 </p> <p>Seve</p> <p>nth </p> <p>Ave</p> <p>nue,</p> <p>Flo</p> <p>or1</p> <p>7,N</p> <p>YC</p> <p>100</p> <p>01co</p> <p>urtn</p> <p>eyco</p> <p>.co</p> <p>m</p> <p>Hi. Im Mark Courtney.Tell my wife Im kind of a big deal.</p> <p>Call us 212.594.1748mark@courtneyco.com.</p> <p>Howdy. Im Tiffany Handshoe,Creative Director. Have a nice day.</p> <p>Call us 212.594.1748thandshoe@courtneyco.com.</p> <p>Hi. Im Willie Petersen, Designer.goo goo gjoob.</p> <p>Call us 212.594.1748willie@courtneyco.com.</p> <p>350 </p> <p>Seve</p> <p>nth </p> <p>Ave</p> <p>nue,</p> <p>Flo</p> <p>or1</p> <p>7,N</p> <p>YC</p> <p>100</p> <p>01co</p> <p>urtn</p> <p>eyco</p> <p>.co</p> <p>m35</p> <p>0 Se</p> <p>vent</p> <p>h A</p> <p>venu</p> <p>e,F</p> <p>loo</p> <p>r17,</p> <p>NY</p> <p>C10</p> <p>001</p> <p>cour</p> <p>tney</p> <p>co.c</p> <p>om</p> <p>350 </p> <p>Seve</p> <p>nth </p> <p>Ave</p> <p>nue,</p> <p>Flo</p> <p>or1</p> <p>7,N</p> <p>YC</p> <p>100</p> <p>01co</p> <p>urtn</p> <p>eyco</p> <p>.co</p> <p>m</p> <p>Topic1</p> <p>Life of a Brand Courtney &amp; Co. recently revised their logo and recreated their entire brand. Why? Because it was time. After twelve successful years, hours of subway soul-searching and months of evaluation, we discovered we neededto finesse our message and brightenour image. </p> <p>Download as pdf</p> <p>News</p> <p>Featured Client Project</p> <p>I S S U E 1 . 0</p> <p>courtneyco.com</p> <p>350 Seventh Avenue, Floor 17 NYC 10001</p> <p>Its our pleasure.</p> <p>350 </p> <p>Seve</p> <p>nth </p> <p>Ave</p> <p>nue,</p> <p> Flo</p> <p>or </p> <p>17 N</p> <p>YC</p> <p> 100</p> <p>01Fa</p> <p>x 21</p> <p>2 59</p> <p>4 19</p> <p>31co</p> <p>urtn</p> <p>eyco</p> <p>.co</p> <p>m</p> <p>Thanks for stopping by last week!Lets set up a meeting soon to discuss the project...</p> <p>Warm Regards,Mark Courtney</p> <p>Hi. Im Mark Courtney.Tell my wife Im kind of a big deal.</p> <p>Call us 212.594.1748mark@courtneyco.com.</p> <p>Howdy. Im Tiffany Handshoe,Creative Director. Have a nice day.</p> <p>Call us 212.594.1748thandshoe@courtneyco.com.</p> <p>Hi. Im Willie Petersen, Designer.goo goo gjoob.</p> <p>Call us 212.594.1748willie@courtneyco.com.</p> <p>350 </p> <p>Seve</p> <p>nth </p> <p>Ave</p> <p>nue,</p> <p>Flo</p> <p>or1</p> <p>7,N</p> <p>YC</p> <p>100</p> <p>01co</p> <p>urtn</p> <p>eyco</p> <p>.co</p> <p>m35</p> <p>0 Se</p> <p>vent</p> <p>h A</p> <p>venu</p> <p>e,F</p> <p>loo</p> <p>r17,</p> <p>NY</p> <p>C10</p> <p>001</p> <p>cour</p> <p>tney</p> <p>co.c</p> <p>om</p> <p>350 </p> <p>Seve</p> <p>nth </p> <p>Ave</p> <p>nue,</p> <p>Flo</p> <p>or1</p> <p>7,N</p> <p>YC</p> <p>100</p> <p>01co</p> <p>urtn</p> <p>eyco</p> <p>.co</p> <p>m</p> <p>Hi. Im Mark Courtney.Tell my wife Im kind of a big deal.</p> <p>Call us 212.594.1748mark@courtneyco.com.</p> <p>Howdy. Im Tiffany Handshoe,Creative Director. Have a nice day.</p> <p>Call us 212.594.1748thandshoe@courtneyco.com.</p> <p>Hi. Im Willie Petersen, Designer.goo goo gjoob.</p> <p>Call us 212.594.1748willie@courtneyco.com.</p> <p>350 </p> <p>Seve</p> <p>nth </p> <p>Ave</p> <p>nue,</p> <p>Flo</p> <p>or1</p> <p>7,N</p> <p>YC</p> <p>100</p> <p>01co</p> <p>urtn</p> <p>eyco</p> <p>.co</p> <p>m35</p> <p>0 Se</p> <p>vent</p> <p>h A</p> <p>venu</p> <p>e,F</p> <p>loo</p> <p>r17,</p> <p>NY</p> <p>C10</p> <p>001</p> <p>cour</p> <p>tney</p> <p>co.c</p> <p>om</p> <p>350 </p> <p>Seve</p> <p>nth </p> <p>Ave</p> <p>nue,</p> <p>Flo</p> <p>or1</p> <p>7,N</p> <p>YC</p> <p>100</p> <p>01co</p> <p>urtn</p> <p>eyco</p> <p>.co</p> <p>m</p> <p>Topic1</p> <p>Life of a Brand Courtney &amp; Co. recently revised their logo and recreated their entire brand. Why? Because it was time. After twelve successful years, hours of subway soul-searching and months of evaluation, we discovered we neededto finesse our message and brightenour image. </p> <p>Download as pdf</p> <p>News</p> <p>Featured Client Project</p> <p>I S S U E 1 . 0</p> <p>Topic1</p> <p>HANDSHOE.COMHANDSHOE DESIGN COLLABORATIVE / Created for LandDesign. 2007. All Rights Reserved by their respective client entities.</p> <p>San Juan del Sur, Nicaragua</p> <p>HANDSHOE DESIGN COLLABORATIVE Copyright 2009. All Rights Reserved. HANDSHOE.COM</p> <p>PRINT</p> <p>From advertising to brochures to custom packaging and sales kits, we have extensive experience in all areas of print and production. Each piece is carefully designed </p> <p>and integrated seamlessly with other brand components to achieve maximum impact. We also can help you find eco-friendly ways to communicate through printed materials.</p> <p>HANDSHOE.COMHANDSHOE DESIGN COLLABORATIVE / Created for And Partners. 2007. All Rights Reserved.</p> <p>abet laminati Booth 8-4129</p> <p>abet laminati Booth 8-4129</p> <p>abet laminati Booth 8-4129</p> <p>abet laminati Booth 8-4129</p> <p>abet laminati Booth 8-4129</p> <p>abet laminati Booth 8-4129</p> <p>abet laminati Booth 8-4129</p> <p>abet laminati Booth 8-4129</p> <p>abet laminati Booth 8-4129</p> <p>abet laminati Booth 8-4129</p> <p>abet laminati Booth 8-4129</p> <p>abet laminati Booth 8-4129</p> <p>abet laminati Booth 8-4129</p> <p>abet laminati Booth 8-4129</p> <p>abet laminati Booth 8-4129</p> <p>abet laminati Booth 8-4129</p> <p>abet laminati Booth 8-4129</p> <p>abet laminati Booth 8-4129</p> <p>abet laminati Booth 8-4129</p> <p>abet laminati Booth 8-4129</p> <p>abet laminati Booth 8-4129</p> <p>abet laminati Booth 8-4129</p> <p>abet laminati Booth 8-4129</p> <p>abet laminati Booth 8-4129</p> <p>abet laminati Booth 8-4129</p> <p>abet laminati Booth 8-4129</p> <p>abet laminati Booth 8-4129</p> <p>abet laminati Booth 8-4129</p> <p>abet laminati Booth 8-4129</p> <p>abet laminati Booth 8-4129</p> <p>abet laminati Booth 8-4129</p> <p>abet laminati Booth 8-4129</p> <p>abet laminati Booth 8-4129</p> <p>abet laminati Booth 8-4129</p> <p>abet laminati Booth 8-4129</p> <p>abet laminati Booth 8-4129</p> <p>DrOP yOur buSiNESS CArDS HErE</p> <p>Enter for your chance to win a free dinner at one of xxxs fabulous eateries in Chicago!Its easy! Heres how: To enter, drop your business card in </p> <p>our Taste of the Town Dinner Raffle containers found ONLY in participating showrooms and booths at the </p> <p>Mart during NeoCon. Winners will be contacted by phone or email. Visit participating show-</p> <p>rooms now and enter for your chance to winning NeoCon. You have over </p> <p>30 chances to win.</p> <p>WiN A FrEE DiNNEr ON METrOPOliS!</p> <p>cH</p> <p>IcA</p> <p>Go</p> <p> TA</p> <p>STE</p> <p> OF</p> <p> TH</p> <p>E T</p> <p>OW</p> <p>N 2</p> <p>007</p> <p>D D</p> <p>WHATS NoT To </p> <p>love?A Fr</p> <p>EE D</p> <p>iNN</p> <p>Er iS</p> <p> AW</p> <p>ArDE</p> <p>D AS A</p> <p> giFT </p> <p>CErTiFiC</p> <p>ATE gOOD FOr ONE yEAr AT A PArTiCiPATiNg CHiCAgO rESTAur</p> <p>AN</p> <p>T.</p> <p>look for the white Plate at ParticiPating showrooMs</p> <p>Ch</p> <p>iCa</p> <p>go</p> <p> TA</p> <p>STE</p> <p> OF</p> <p> TH</p> <p>E T</p> <p>OW</p> <p>N 2</p> <p>007</p> <p>C CC</p> <p>THINK GLOBALLY, ACT LOCALLY The number one mantra of the organic and sustainable food movement is to go local. The less distance food has to travel from farm to plate, the better it will taste. INSPIRING PASSION Contagious and inspiring, the passion of a dedicated person can ignite change. Farmers committed to growing healthy produce and livestock inspire chefs in what they cook, which in turn inspires people to care about their food and help their community to uphold its standard of living a good life responsibly. EPICUREAN EDUCATION If the stomach is the main pathway to the brain, a chef with an environmental message has a surefire channel of communication to his or her clients. In Chicago many chefs advocate practices that ensure healthy and delicious foods. Some include the names of local farms on their menus and some have knowledgeable waiters who explain the origins of the food, as well as volunteer in the local community. GO GREENKNOW YOUR FOOD, KNOW YOUR FARMER Abby Mandel started the Green City Market in 1999, based on her desire to support sustainable and certified organic farmers in the region: Illinois, Indiana, Michigan, and Wisconsin. She learned this love of the local while apprenticing in some of Europes finest restaurants, where talented chefs went shopping at neighboring markets. From its humble beginnings in an alley with ten farmers to the beloved Lincoln Park institution it is today, the Green City Market has played a significant role in shaping Chicagos appetite for sustainability. It is open Wednesdays and Saturdays, 7am1:30 pm, MayOctober, at the south end of Lincoln Park between 1750 North Clark and Stockton Drive. chicagogreencitymarket.org. GRASS-ROOF INITIATIVES Chicago leads U.S. cities in politically savvy environmentalism. Mayor Richard M. Daley was the first to put a green roof atop city hall, spearheading an initiative that has led to 2.5 million square feet of rainwater-retaining, heat-reducing, air-cleansing rooftop plantings. The political mandate for a greener Chicago provides a supportive environment for area farmers, green markets, chefs, and consumers to plow forward with initiatives that advocate healthy eating. </p> <p>Chicago is known for its excellent restaurants and great food. At the epicenter of this feast is the Chicago Green City Market, which connects famous chefs as well as everyday cooks with nearby organic farmers whose passion radiates from seed to plate. </p> <p>GREEN FOOD EVERYWhERE</p> <p>ChiCago Dining goes green</p> <p>LOCAL EDUCATION POLITICSPASSION</p> <p>HANDSHOE DESIGN COLLABORATIVE Copyright 2009. All Rights Reserved. HANDSHOE.COM</p> <p>HANDSHOE.COMHANDSHOE DESIGN COLLABORATIVE / Created for Courtney &amp; Co. 2006. All Rights Reserved.</p> <p>/bbS\RSSa0cgS`a7\Rcab`g&gt;`]TSaaW]\OZa5Z]POZ;SRWO@S^a1]c\b`WSa@S^`SaS\bSR3fVWPWbW\U1][^O\WSa</p> <p>' ! %&amp; "#'''"</p> <p>#"%!"%</p> <p>The Definitive Guide for Exhibitors to The Definitive Guide for Exhibitors to </p> <p>/;3@71/`]TSaaW]\OZa5Z]POZ;SRWO@S^a1]c\b`WSa@S^`SaS\bSR3fVWPWbW\U1][^O\WSa</p> <p>' ! %&amp; "#'''"</p> <p>#"%!"%</p> <p>&gt;B6A464496;4/\RbOYSOZ]]YObbVS[]abW[^]`bO\bg]cbV^`]RcQbb`ORSaV]eW\bVSESabS`\6S[Wa^VS`S</p> <p>Fact 1.0</p> <p>/bbS\RSSa0cgS`a7\Rcab`g&gt;`]TSaaW]\OZa5Z]POZ;SRWO@S^a1]c\b`WSa@S^`SaS\bSR3fVWPWbW\U1][^O\WSa</p> <p>' ! %&amp; "#'''"</p> <p>#"%!"%</p> <p>The Definitive Guide for Exhibitors to The Definitive Guide for Exhibitors to </p> <p>/;3@71/`]TSaaW]\OZa5Z]POZ;SRWO@S^a1]c\b`WSa@S^`SaS\bSR3fVWPWbW\U1][^O\WSa</p> <p>' ! %&amp; "#'''"</p> <p>#"%!"%</p> <p>&gt;B6A464496;4/\RbOYSOZ]]YObbVS[]abW[^]`bO\bg]cbV^`]RcQbb`ORSaV]eW\bVSESabS`\6S[Wa^VS`S</p> <p>Fact 1.0</p> <p>/bbS\RSSa0cgS`a7\Rcab`g&gt;`]TSaaW]\OZa5Z]POZ;SRWO@S^a1]c\b`WSa@S^`SaS\bSR3fVWPWbW\U1][^O\WSa</p> <p>' ! %&amp; "#'''"</p> <p>#"%!"%</p> <p>The Definitive Guide for Exhibitors to The Definitive Guide for Exhibitors to </p> <p>/;3@71/`]TSaaW]\OZa5Z]POZ;SRWO@S^a1]c\b`WSa@S^`SaS\bSR3fVWPWbW\U1][^O\WSa</p> <p>' ! %&amp; "#'''"</p> <p>#"%!"%</p> <p>&gt;B6A464496;4/\RbOYSOZ]]YObbVS[]abW[^]`bO\bg]cbV^`]RcQbb`ORSaV]eW\bVSESabS`\6S[Wa^VS`S</p> <p>Fact 1.0</p> <p>/;3@71/</p>

Recommended

View more >