I’ve been in this business since the mid-90s

Carmen Hudson aka @Peopleshark

What do we do?

We help companies recruit better

Consulting

• Strategy• Programs• Process• Systems• Branding• Coaching

Custom Training

• Recruiters• Hiring

Managers/Interviewers

• Recruiting Managers

Toolkits

• Recruiters• Hiring

Managers

We are not a search firm, we don’t sell any products, and we don’t take commissions from vendors.

We partner with heads of HR/recruiting

Who do we help?

Everything Recruiters Need to Know about twitter

Hashtag Confidential

Carmen Hudson, Principal Consultant, Recruiting Toolbox

Colorado Talent Recruitment Network | February 2014

Hashtag Confidential

Everything Recruiters Need to Know about Twitter

• Identify target leads on Twitter; uncovering talent networks in Twitter Lists

• How to use hashtags, retweets and DMs to reach your audience

• Leverage free tools to increase results and productivity

• How to dig deep to find information that enhances your approach to passive talent

• How to find contact info and what to tweet, say, and write to become a Twitter darling

• How to use Twitter for learning and career development

BEAST MODE RECRUITING

#HowSeattleRiots

We know how to party!

#HowSeattleRiots

We know how to party!

#HowSeattleRiots

We know how to party!

#HowSeattleRiots

We know how to party!

#HowSeattleRiots

We know how to party!

Twitter is like hot yoga

It’s a hot mess. But it’s good for you.

Fear is rational• Privacy, Security• Productivity• “Controlling the message”• Compliance• What should I tweet about?• What if I say the wrong thing?• How do I tweet “professionally”?• Who are these people following me?• Porn-bots, spammers and evil-doers

Get Used to It

Communication is changing.

Brevity, casual language and visual aids are valued over wordy, formal communications.

“Linksters” think very differently about privacy, freedom of speech and information transparency.

Why Twitter is My Jam

883 Million Users

(252 M Active)

Active and Inactive Profile

Demographics Searchability

Monthly U.S. Twitter visitors

= 95MReal-Time

What is Twitter?

01 02 03

04 05 06

Persona Person Company

Media Product Event

The Twitter Profile Page

A 3-minute tour

Hashtags, ReTweets and DMs

Becoming Relevant on Twitter

Warning: Don’t overuse• Hashtags• Funny, ironic: #droppedmyiphoneagain• Searchable: #jobs• Hybrid: #howseattleriots• Try: #Powerboost2014

• ReTweets• How content is shared• Give credit• Get attention

• DMs (Private messages)• Only for friends, unless you are a spammer

Twitter for Recruiting

Don’t forget to follow @PeopleShark

Please don’t post and pray• Employer branding• Source profiles, lists and timelines• Targeted Advertising• Lurk, listen and learn• Connect with potential candidates, industry luminaries

and colleagues

They’re doing it right

CH2MHill mixes it up

Twitter for Employer Branding

Fly your freak flag!

• Post featured jobs creatively• Don’t forget multimedia• Inform – think beyond your

careers site• Learn and engage – your

followers will read new, funny, personal or compelling content

Twitter for Sourcing

Twitter is a Boolean nerd’s dream!

Twitter for Sourcing

TacticsHR is a nifty tool for searching Twitter

Twitter for Sourcing

Sometimes I use Google, sometimes I use Bing

My favorite Twitter Searches:• site:twitter.com tweets ("software

developer" | "software engineer") (ebay | dropbox | yahoo) (san francisco) -intitle:jobs –recruiter

• site:twitter.com AND inurl:lists AND intitle:(employees | team) AND inurl:intuit

Twitter for Sourcing

Fly your freak flag!

Finding Contact Info• Use Social Aggregators• Connectifier• Falcon.io• Rapportive• Namechk

Connect with Candidates

Find and follow experts, use lists to organize

Meetups are informal gatherings organized around topic, profession, or event. Search for group members or consider sponsoring a meetup.

Highlight is a gps-enabled mobile app that allows you to see who’s nearby.

Quora is a Q&A site edited and organized by users. The site has over 500,000 registered users.

16 Million users upload presentations to slideshare – find experts on any topic, follow brands, share documents.

MEETUP HIGHLIGHT

QUORA SLIDESHARE

Managing Social Media

Hootsuite allows scheduled tweets, tracking and more

Thank You for Inviting Me!

Happy Tweeting!

Email carmen@recruitingtoolbox.com

Website www.recruitingtoolbox.com

Twitter @Peopleshark@recruittoolbox@Talent42

LinkedIn in/carmenhudson

Talent42 June 17-18 in Seattle@Talent42www.talent42.com