Hashtag Confidential: Everything Recruiters Need to know about Twitter

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Presentation to Colorado Talent Recruiters Network February 2014

Transcript

Choose Your Hard: Lead or Be Led

Ive been in this business since the mid-90sCarmen Hudson aka @Peopleshark

HousekeepingTweet, use your phoneYou will get copies I was watching Jimmy Fallon1What do we do?

We help companies recruit better We are not a search firm, we dont sell any products, and we dont take commissions from vendors. 2 We partner with heads of HR/recruiting Who do we help?

3Hashtag ConfidentialEverything Recruiters Need to Know about Twitter Identify target leads on Twitter; uncovering talent networks in Twitter ListsHow to use hashtags, retweets and DMs to reach your audienceLeverage free tools to increase results and productivityHow to dig deep to find information that enhances your approach to passive talentHow to find contact info and what to tweet, say, and write to become a Twitter darlingHow to use Twitter for learning and career development

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BEAST MODE RECRUITING

6#HowSeattleRiotsWe know how to party!

7#HowSeattleRiotsWe know how to party!

8#HowSeattleRiotsWe know how to party!

9#HowSeattleRiotsWe know how to party!

10#HowSeattleRiotsWe know how to party!

11Twitter is like hot yogaIts a hot mess. But its good for you.

Fear is rationalPrivacy, SecurityProductivityControlling the messageComplianceWhat should I tweet about?What if I say the wrong thing?How do I tweet professionally?Who are these people following me?Porn-bots, spammers and evil-doers

12Get Used to ItCommunication is changing.

Brevity, casual language and visual aids are valued over wordy, formal communications.

Linksters think very differently about privacy, freedom of speech and information transparency.

There are over 510 million twitter users. (source: All Twitter)32 percent of all internet users are using Twitter. (source: Marketing Land)In 2012, 1 million accounts are added to Twitter everyday. (source: Infographics Labs)11 accounts are created every second on Twitter. (source: Infographics Labs)There are 175 million tweets sent from Twitter every day in 2012. (source: Infographics Labs)The average user follows (or is followed by) 51 people. (source: Diego Baschs Blog)Top 3 countries on Twitter are the USA at 107 million, Brazil 33 million and Japan at nearly 30 million. (source: Jeff Bullas)34% of job seekers use Twitter to help find work; up from 26% in 2011. (source: jobvite)69 percent of follows on Twitter are suggested by friends. (source: Web Analytics World)11% had a contact share a job on Twitter. (source: jobvite)26 percent of retweets are incited by a request to retweet. (source: Web Analytics World)10% jobseekers searched for jobs on Twitter. (source: jobvite)55% of Twitter users are 35 or older, The average Twitter user is 37.3 years old. (source: pingdom)67% of Twitter-using job seekers are male, 69% are under the age of 40, 46% earn more than $75,000 and 44% are college graduates. (source: jobvite)50 percent of Twitter users are using the social network via mobile. (source: Microsoft)

13Why Twitter is My Jam

Google = 202MYoutube = 191FB = 144Twiiter = 5th on the listMSNLINKEDIN = (after pinterest, live.com, yelp, etc.) 49 Million = 21st on the list14What is Twitter?010203040506PersonaPerson Company Media ProductEvent

PersonaPersonCompanyMediaProductEvent15The Twitter Profile PageA 3-minute tour

SAD TWITTER ACCOUNT16Hashtags, ReTweets and DMsBecoming Relevant on TwitterWarning: Dont overuseHashtagsFunny, ironic: #droppedmyiphoneagainSearchable: #jobsHybrid: #howseattleriotsTry: #Powerboost2014ReTweetsHow content is sharedGive creditGet attentionDMs (Private messages)Only for friends, unless you are a spammer

SAD TWITTER ACCOUNT17Twitter for RecruitingDont forget to follow @PeopleSharkPlease dont post and prayEmployer brandingSource profiles, lists and timelinesTargeted AdvertisingLurk, listen and learnConnect with potential candidates, industry luminaries and colleagues

Whajt is employer branding? Making people want to work at your place of business.i.e., Cruise ship advertising screening in and screening outWhat do people want to knowsome of it is the lofty stuffbut really its the daily details.where will I eat lunch, will people laugh at my jokes, can I decorate my cube, will I get promoted if I work hard, are these my peeps?18Theyre doing it rightCH2MHill mixes it up

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19Twitter for Employer BrandingFly your freak flag!

Post featured jobs creativelyDont forget multimediaInform think beyond your careers siteLearn and engage your followers will read new, funny, personal or compelling content

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20Twitter for SourcingTwitter is a Boolean nerds dream!

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21Twitter for SourcingTacticsHR is a nifty tool for searching Twitter

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22Twitter for SourcingSometimes I use Google, sometimes I use Bing

My favorite Twitter Searches:site:twitter.com tweets ("software developer" | "software engineer") (ebay | dropbox | yahoo) (san francisco) -intitle:jobs recruiter

site:twitter.com AND inurl:lists AND intitle:(employees | team) AND inurl:intuit

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23Twitter for SourcingFly your freak flag!

Finding Contact InfoUse Social AggregatorsConnectifierFalcon.ioRapportiveNamechk

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24Connect with CandidatesFind and follow experts, use lists to organize

Meetups are informal gatherings organized around topic, profession, or event. Search for group members or consider sponsoring a meetup.

Highlight is a gps-enabled mobile app that allows you to see whos nearby.

Quora is a Q&A site edited and organized by users. The site has over 500,000 registered users.

16 Million users upload presentations to slideshare find experts on any topic, follow brands, share documents.

MEETUP

HIGHLIGHTQUORA

SLIDESHARE

25Managing Social MediaHootsuite allows scheduled tweets, tracking and more

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26Thank You for Inviting Me!Happy Tweeting!Emailcarmen@recruitingtoolbox.comWebsitewww.recruitingtoolbox.com

Twitter@Peopleshark@recruittoolbox@Talent42LinkedInin/carmenhudsonTalent42June 17-18 in Seattle@Talent42www.talent42.com

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