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HazelHeba Ali s2045206
Fyne Breevoort s2163632
Overview
• Development recent years• SWOT analysis• New program
o New imageo New design
• Mission statement
2/10
9/1/2012
Development recent years
• Largest direct sellers of our products• Sales in the US and Europe declined• Sales sold door-to-door declined• Little appeal with teenagers and young women
3/10
9/1/2012
1981 1991 2001 20110
102030405060
Europe
US
Door-to-door
SWOT
Strengths• Staff• Market position• Financial resources• Products & services
Weaknesses• Profit margin declining• Competitive vulnerability• Lack of new products• Sales
Opportunities• New market niche• Cosmetics market likely to grow• More demand for hazel products
Threats• Economy• Lack of financial resources &
investment• Increased competition
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5/10
New Directions
New image
New face
New campaign
New design
New website
New products
9/1/2012
New image
New campaign• Appeal to all ages• At obtainable prices
New face
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New design • New website
o Online webshop• New products
o From head-to-toeo Test packages
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8/10
Concluding mission statement
Our priority is to deliver premium cosmetic and beauty products at obtainable prices to women of all ages
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Thank you for your attentionAre there any questions?
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