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Hazel Heba Ali s2045206 Fyne Breevoort s2163632

Hazel's new directions

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Page 1: Hazel's new directions

HazelHeba Ali s2045206

Fyne Breevoort s2163632

Page 2: Hazel's new directions

Overview

• Development recent years• SWOT analysis• New program

o New imageo New design

• Mission statement

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Page 3: Hazel's new directions

Development recent years

• Largest direct sellers of our products• Sales in the US and Europe declined• Sales sold door-to-door declined• Little appeal with teenagers and young women

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1981 1991 2001 20110

102030405060

Europe

US

Door-to-door

Page 4: Hazel's new directions

SWOT

Strengths• Staff• Market position• Financial resources• Products & services

Weaknesses• Profit margin declining• Competitive vulnerability• Lack of new products• Sales

Opportunities• New market niche• Cosmetics market likely to grow• More demand for hazel products

Threats• Economy• Lack of financial resources &

investment• Increased competition

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Page 5: Hazel's new directions

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New Directions

New image

New face

New campaign

New design

New website

New products

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Page 6: Hazel's new directions

New image

New campaign• Appeal to all ages• At obtainable prices

New face

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Page 7: Hazel's new directions

New design • New website

o Online webshop• New products

o From head-to-toeo Test packages

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Page 8: Hazel's new directions

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Page 9: Hazel's new directions

Concluding mission statement

Our priority is to deliver premium cosmetic and beauty products at obtainable prices to women of all ages

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Page 10: Hazel's new directions

Thank you for your attentionAre there any questions?

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