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Hispanic market or Latin American are growing. Learn the growth , opportunity and success story on Hispanic market.
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People that came from Spain, Mexicoand other countries, live in the U.S. andsee themselves as member of mix culturegroup.
E-Mail: [email protected]
Market Share
2011:52.0 million HISPANIC16.7% of total American
2050:132.8 million
HISPANIC30% of total American
In every six American one is Hispanic
Ratio:
1/6
Behavior
Love to stay in Group
Enjoy Televisionwith group
Spend more time
on Internet‘24.4million Internet User
In 2011’
68% Hispanic use social media
66% whites use social media
Shopping fascinated
Economically developing
Increasing buying capability
PositivelyResponsive
to advertisement
Findings
Ignored by the marketer
No customized offer
Culturally irrelevant promotion
Perceived difficulty
Success Story
Uniliber introduced bilingual website
Country and language
selection by Name
Country and language
selection by MAP
‘’
Uniliver bilingual magazine titled
“Vivemejor”(Better Life) for
Hispanic
Vivemejor website
Coors light Popular beer companyIntroduce a promotion titled
“Refresca Tu Mundo”
Promoted in :
NASCAR marketing activities
Though only 10% fan are Hispanic
In 2004, launched NASCAR Mexico Corona Series.
In 2005, added NASCAR Busch Series to race in Mexico city.
5Years deal
Analyze the market segment properly
Developactionable strategy
LEARNING
