How Executives can use LinkedIn to position themselves as Thought Leaders …without spending too much time

Presenter Katy Caroan

Agenda •  The Pre-Requisites •  3 Things You Should Do More Of •  3 Things You Should Stop Doing •  Key Questions •  More Inspiration

”A thought leader can refer to an individual or

firm that is recognized as an authority in a specialized field and whose expertise

is sought and often rewarded”

Forbes/Russ Prince & Bruce Rogers

The Pre-Requisites

Pre-Requisites •  An intriguing LinkedIn profile •  Clarity on area of subject matter expertise •  Verified credentials •  Investment: Dedicated time •  Mindset: Responsiveness

3 Things You Should Do More Of

3 Things You Should Do More Of 1.  Monitor trends, articles and discussions

3 Things You Should Do More Of 1.  Monitor trends, articles and discussions 2.  Share own content consistently

3 Things You Should Do More Of 1.  Monitor trends, articles and discussions 2.  Share own content consistently 3.  Mobilize your network in 3 dimensions

•  Public+Twitter •  Relevant groups •  Individuals (personalized)

3 Things

You Should Stop Doing

3 Things You Should Stop Doing 1.  Engage in too many groups (settings) 2.  Provide ad hoc content inconsistently 3.  Ignore responses to your content

Key Questions

Which is your (single) area of subject matter

expertise?

How can you get feedback on your content upon

publication?

Which PULSE trends and articles should you

monitor?

Which content from others can you lean on?

When do you fence time to create your content?

Q&A

h"p://digoshen.com/insightpla3orm/  

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