How Executives can use LinkedIn to position themselves as Thought Leaders

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  • How Executives can use LinkedIn to position themselves as Thought Leaders without spending too much time

  • Presenter Katy Caroan

  • Agenda The Pre-Requisites 3 Things You Should Do More Of 3 Things You Should Stop Doing Key Questions More Inspiration

  • A thought leader can refer to an individual or

    firm that is recognized as an authority in a specialized field and whose expertise

    is sought and often rewarded

    Forbes/Russ Prince & Bruce Rogers

  • The Pre-Requisites

  • Pre-Requisites An intriguing LinkedIn profile Clarity on area of subject matter expertise Verified credentials Investment: Dedicated time Mindset: Responsiveness

  • 3 Things You Should Do More Of

  • 3 Things You Should Do More Of 1. Monitor trends, articles and discussions

  • 3 Things You Should Do More Of 1. Monitor trends, articles and discussions 2. Share own content consistently

  • 3 Things You Should Do More Of 1. Monitor trends, articles and discussions 2. Share own content consistently 3. Mobilize your network in 3 dimensions

    Public+Twitter Relevant groups Individuals (personalized)

  • 3 Things

    You Should Stop Doing

  • 3 Things You Should Stop Doing 1. Engage in too many groups (settings) 2. Provide ad hoc content inconsistently 3. Ignore responses to your content

  • Key Questions

  • Which is your (single) area of subject matter

    expertise?

  • How can you get feedback on your content upon

    publication?

  • Which PULSE trends and articles should you

    monitor?

  • Which content from others can you lean on?

  • When do you fence time to create your content?

  • Q&A

  • h"p://digoshen.com/insightpla3orm/

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