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A Lean Startup is a project under great uncertainty. No project faces greater uncertainty than disrupting a market leader. The "Red Ocean Disruption (ROD) Slope" diagram provides a visual framework for discussing, formulating, and managing strategy for disrupting market leaders in Red Ocean industries. The ultimate goal is to create a Blue Ocean, that is, an uncontested market space where competitors are irrelevant. http://goo.gl/avf111
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Red Ocean Disrup/on (ROD) Strategy How Lean Startups Can Disrupt Red Ocean Industries
RED OCEAN
BLUE OCEAN
#PMYacht. Dr. Rod King. [email protected] & hJp://businessmodels.ning.com & hJp://twiJer.com/RodKuhnKing
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