Embed Size (px)
Citation preview
HOW MOBILE-SOCIAL IS
Moderated by David Berkowitz, Sr. Director of Emerging Media & Innovation at 360i @dberkowitz / @360i
Featuring:Craig Davis, CEO, TextualAds - @CraDavTom Dorf, Director of Advertising Sales, MocoSpace - @MocoSpaceNoah Elkin, Principal Analyst, eMarketer - @noahelkinAdam Mirabella, Global Director, Digital Media, Nokia - @Sinlison
CHANGING THE WAY BRANDS
CONNECT WITH CONSUMERS
David Berkowitz
Feb. 9, 2011 | Social Media Week New York | #SMW11
Download 360i’s Playbooks:Mobile: mobileplaybook.360i.com
Social: playbook.360i.com
Feb. 9, 2011 | Social Media Week New York | #SMW11
Feb. 9, 2011 | Social Media Week New York | #SMW11
HUB for all announcements & sharing
The Mobile social app highlighted the best desserts at partner locations; A Mobile Guide Drove users to discover locations
FOOD PORN Application asks fans to upload their photos for a chance to win $5,000
Users received a one-day-event badge and discounts at Godiva stores nationally
Feb. 9, 2011 | Social Media Week New York | #SMW11
Six types of mobile social media
1. Online social networks on mobile devices
2. Share content via social channels
3. Location-based check-in services
4. Sharing and streaming content
5. Social gaming
6. Mobile social networks
6
Feb. 9, 2011 | Social Media Week New York | #SMW11
1) Online social networks on mobile devices
7
200MM+mobile
Facebook users
Feb. 9, 2011 | Social Media Week New York | #SMW11
2) Share content via social channels
8
Feb. 9, 2011 | Social Media Week New York | #SMW11
Connect mobile sites & apps with social networks
9
Feb. 9, 2011 | Social Media Week New York | #SMW11
3) Mobile social networks
10
Feb. 9, 2011 | Social Media Week New York | #SMW11
4) Sharing and streaming content
11
Feb. 9, 2011 | Social Media Week New York | #SMW11
5) Social gaming
12
Feb. 9, 2011 | Social Media Week New York | #SMW11
Game mechanics pervade social media: Meet your benevolent king
Feb. 9, 2011 | Social Media Week New York | #SMW11
Some kingdoms are hard to hold on to
Feb. 9, 2011 | Social Media Week New York | #SMW11
6) Location-based check-in services
15
Feb. 9, 2011 | Social Media Week New York | #SMW11
Feeling lucky, punk?
16
Feb. 9, 2011 | Social Media Week New York | #SMW11
Thanks! - Let’s stay in touch
• David Berkowitz
• @dberkowitz / MarketersStudio.com
• @360i / blog.360i.com
• about.me/dberkowitz
Noah Elkin
Feb. 9, 2011 | Social Media Week New York | #SMW11
How Mobile-Social is Changing How Brands Connect with Consumers
Noah Elkin
Principal Analyst
@noahelkin
F E B R U A R Y 9, 2 0 1 1
Feb. 9, 2011 | Social Media Week New York | #SMW11
Social networks are increasingly the conduit for mobile communication
Feb. 9, 2011 | Social Media Week New York | #SMW11
Mobile social network usage will more than double between 2010 and 2015
Feb. 9, 2011 | Social Media Week New York | #SMW11
Location-based services have surged but aren’t yet mainstream
Feb. 9, 2011 | Social Media Week New York | #SMW11
Geolocation mobile apps serve many niches but tend to be game- or deal-focused
Feb. 9, 2011 | Social Media Week New York | #SMW11
Checking in motivated by prospect of value exchange: obtaining useful information and finding deals
Feb. 9, 2011 | Social Media Week New York | #SMW11
But what happens when the check-in becomes commoditized?
Over 380 Million Check-Ins!
Over 380 Million Check-Ins!
Feb. 9, 2011 | Social Media Week New York | #SMW11
Among mobile marketing channels, marketers are most interested in geolocation and social networks
Feb. 9, 2011 | Social Media Week New York | #SMW11
Marketer spending around location is starting to ramp up
Feb. 9, 2011 | Social Media Week New York | #SMW11
Location relevance increases the likelihood of generating a response from advertising
Feb. 9, 2011 | Social Media Week New York | #SMW11
Thank you
Noah ElkinPrincipal AnalystTwitter: @noahelkinEmail: [email protected]: (212) 763-6055
Craig Davis
Feb. 9, 2011 | Social Media Week New York | #SMW11
Feb. 9, 2011 | Social Media Week New York | #SMW11
Feb. 9, 2011 | Social Media Week New York | #SMW11
Feb. 9, 2011 | Social Media Week New York | #SMW11
Feb. 9, 2011 | Social Media Week New York | #SMW11
Tom Dorf
Feb. 9, 2011 | Social Media Week New York | #SMW11
Feb. 9, 2011 | Social Media Week New York | #SMW11
Feb. 9, 2011 | Social Media Week New York | #SMW11
Feb. 9, 2011 | Social Media Week New York | #SMW11
Adam Mirabella
Feb. 9, 2011 | Social Media Week New York | #SMW11
Social Media Week 2011, New York
Adam MirabellaGlobal Director, Digital Media
Feb. 9, 2011 | Social Media Week New York | #SMW11
Mobility will drive the next phase of Internet growth
TODAY:
4.6 billion mobile
devices
1.6 billion Internet
users
450 million
accessing the
Internet through
mobileSource: IDC
2013:
5.9 billion mobile devices
2.2 billion Internet users
1 billion accessing the Internet through mobile
Source: IDC & Infonetics Research
Feb. 9, 2011 | Social Media Week New York | #SMW11
Key Trend #1
Feb. 9, 2011 | Social Media Week New York | #SMW11
Key Trend #2
http://www.socialmediaweek.org/nokiaconnects
Feb. 9, 2011 | Social Media Week New York | #SMW11
Key Trend #3
Feb. 9, 2011 | Social Media Week New York | #SMW11
What’s our role?
Feb. 9, 2011 | Social Media Week New York | #SMW11
The Future
Feb. 9, 2011 | Social Media Week New York | #SMW11
•David Berkowitz, 360i - @dberkowitz •Craig Davis, TextualAds - @CraDav
•Tom Dorf, MocoSpace - @MocoSpace
•Noah Elkin, eMarketer - @noahelkin
•Adam Mirabella, Nokia - @Sinlison
Keep the conversation going…
