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Public Sector Social Media survey results Social Media best practice guide Why Social Media Management is essential for communicating with citizens, listening to service users, delivering customer service, market research and crisis management. Social Media is increasingly important to your organisation with 82% of adults now online and 43% actively using Social Media. And with the rise of smartphone use and 56% of UK adults now in possession of a web-enabled phone, social media presents a huge opportunity for enhancing service delivery.
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How Social Media Management
is driving Channel Shift
Simon Smith Sales Director
@GOSSInteractive
Just some of our clients
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Published 12th June 2013
Interviewed 420 people in 318 unique
organisations from the public sector.
82% of those who participated in our survey
ranked Social Media as Very Important or
Important to their channel shift strategy.
Participants by Seniority %
0% 10% 20% 30% 40%
Other
Chief Executive
Head of Department
Director
Manager
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8 @GOSSInteractive
9 @GOSSInteractive
10
@GOSSInteractive
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@GOSSInteractive
12 @GOSSInteractive
@GOSSInteractive
14 @GOSSInteractive
15 @GOSSInteractive
16 @GOSSInteractive
@G
OS
SIn
tera
cti
ve
@GOSSInteractive
www.gossinteractive.com/social
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