How the Cloud Enables Consumer Electronics SuccessRanga Bodla, Director, Industry Marketing, NetSuiteBrian Hodgson, VP of Sales and Marketing, OzLINKMatt Nelson, Supply Chain, Able PlanetBrendan Florez, Assistant GM, Polyera

Agenda

Introductions

The Changing Nature of Global Commerce

The Move to the Cloud

Roundtable Discussion

Q&A

2

Speakers

3

Brian Hodgson, VP Sales and Marketing

Matt Nelson,Supply Chain

Brendan Florez, Assistant GM

Ranga BodlaIndustry Marketing

Powers Enterprises Powers eCommerce

Used by 16,000+ global organizations

World’s most deployed cloud ERP

13 Internet Retailer 500 etailersCodie Awards:

Best Ecommerce SolutionBest Business Management SolutionBest Relationship Management Solution

Founded 1998Publicly traded on NYSE: “N”Offices in 10 countries1,700+ employees2012 revenue: $309M

Background Performance

NetSuite: Quick Take

© NetSuite Inc. 2013

Able Planet

Designer and manufacturer of innovative audio equipmentFounded 2004, privately held40+ Employees; HQ in Wheat Ridge Colorado, locations in China & TaiwanCustomers in North America, Europe, and AsiaNetSuite customer since 2010

Overview

Semiconductor supplier for printed and flexible electronicsPrivately held; Founded 200560+ Employees; Offices in US and TaiwanCustomers in North America, Europe, and AsiaNetSuite customer since 2010

Source: Wikimedia Commons

OzLINK Overview

© NetSuite Inc. 2011 Confidential 7

Founded 2002Privately heldOver 10,000 customersOver 500 joint customers with NetSuiteNetSuite partner since 2005Integrating and automating order management

Company

Today’s Global Supply ChainInternational Connectivity through

satellites and cloud technology

Global Air

DEMAND/SUPPLY

Raw Materials Supplier

Component Supplier

Retail Store

Raw Materials Supplier

Component Supplier

Global Ocean

Global DC

Customers

Retail StoreHome Delivery

Global DC

DEMAND/SUPPLY

Home Delivery

Customers

Customers

© NetSuite Inc. 2013

The Typical Way

MRP

Sales

Order ManagementAccounting

Warehousing

CE Market Drivers Amplify The Problems

Status Quo

BusinessComplexity & Inefficiency

IncompleteView Lack of Timely

Necessary Info

Cost of BusinessOut of Control

ShrinkingLife Cycles

ComponentObsolescence

ShiftingChannels

FickleConsumer

Expectations

Top Customer Focused Initiatives

Source: 2013 Annual Order Management Survey

So What Does This Mean?

− Find fundamentally new ways to cut costs

− Drive better efficiency by automating business processes

− Cut overhead, consolidate IT

− Manage cash flow

− Drive top line and bottom line improvements

Streamlined, Dynamic Processes

Complete Business View

Anytime, Anywhere Access

Low Costs of Operations

The Cloud Enables Today’s 21st Century CE Business

Reliable backup Flexibility Accessibility Ability to outsource non-core

business Improved communication Less administration Better data storage Ability to ramp up quickly

when needed

Why Cloud? Why Now?

Deployment Optionswould be considered today

On Demand / Software as a Service (SaaS)

Hosted and managed by ERP

vendor

Hosted and managed by independent

3rd party

Preconfigured on a hardware ap-

pliance

Traditional licensed on-

premise

0%

20%

40%

60%

45% 42%

20% 21%

56%

Appeal of SaaS

Perceived as lower risk

Ease of bringing up new remote sites

Leave security and other IT issues to experts

Ease of remote access for distributed workforce

Ability to treat as opex versus capex

More leading-edge thru more frequent updates

We have limited IT resources

Lower start-up costs

Reduces the cost and effort of upgrades

Lower total cost of ownership

0% 10% 20% 30% 40% 50% 60%

25%

27%

29%

36%

37%

39%

42%

46%

48%

52%

Concerns over SaaS

No real concerns

Already invested in IT resources

We don't find it that much less expensive

On-premise solutions offer more functionality

We require heavy customization

We want to control our own upgrade process

Downtime risk - predictable performance

Possibility of escalating costs

Security concerns

0% 20% 40% 60%

10%

15%

18%

23%

25%

26%

46%

47%

58%

Ecommerce as a Focus

Source: Outlook for Wholesale Distribution in 2013

Mobile is a ‘game-changer’

Source: Outlook for Wholesale Distribution in 2013

Q&A

CE Runs NetSuite …