HOW TO ATTRACT

and

KEEP CLIENTS

Most little

organizations are shaped by individuals

who are GREAT

at what they do.

But this is just 50% of the mathematical statement that prepares victory for a small business.

Here are a few tips to help keep your business

flourishing.

1. Understand what your business is about

You have to be able to clearly answer the question usually

asked by possible clients , “Why should I choose spending on your business when there are so many other options?”

The more a business is about serving others

and the less it is about you and your needs,

the BETTER it will

work.

2. Know your

targeted customers.

Who are they?

What motivates them?

Where are they?

Make sure that you direct your business’s message to a

SPECIFIC group of customers

and not just the general population. Really try to

CONNECT WITH PEOPLE

and zero in on what they need.

3. Attract new clients.

Once you understand who your customer is you will be able to identify where he is to be found. The more you can

FOCUS and DIRECT YOUR MARKETING EFFORTS .

•Direct Mail •Newspaper and Magazine

•Signs and Billboards

•Yellow Pages

•Website •Pay Per Click

•Blogs •Social Networking Sites

4. Help your

clients help you

Most SATISFIED

customers will gladly tell others about you, but most of the time they will not think about it unless you give them

a reason or incentive.

Keep your customers—old and new—

HAPPY!

Everyone loves attention and wants to know that others care about having them. There are many ways to keep in touch with your customers, like:

• Mail newsletters/brochures

• Send emails on updates

Remember—a good businessperson gets clients, but

a great businessperson

knows how to keep clients satisfied and for good.

FOR MORE HELPFUL BUSINESS TIPS AND TRICKS VISIT

www.focusincgroup.com