11
2016

How to attract and retain Gen Z?

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Page 1: How to attract and retain Gen Z?

2016

Page 2: How to attract and retain Gen Z?

Sharedlife Informationoverload

Reviewingreviews

Learningfrommistakes

Questforuniqueness

LIFETHEYLIVE

Page 3: How to attract and retain Gen Z?

Sharedlife

Photoordidn’thappen

Endlessopportunities

Manychoicesoflifestyle

Page 4: How to attract and retain Gen Z?

FutureW

orkplace“M

ultip

leGenerations@

Work”survey,2012

ofMillennialsexpecttostayinajobforlessthanthree

years91%

Page 5: How to attract and retain Gen Z?

YOLOYouonlyliveonce Fearofmissingout Fearofbeingoffline

FOMO FOBO

Page 6: How to attract and retain Gen Z?

Informationoverload

Uselessinformation

Regularimpulses

8secondrule

Page 7: How to attract and retain Gen Z?

Reviewingreviews

Trustin140characters

Trustinpeerrecommendations

Page 8: How to attract and retain Gen Z?

Learningfrommistakes

Stressvs.Fun

Continuouslylearningfrommistakes

Page 9: How to attract and retain Gen Z?

Questforuniqueness

Pendingindividuality

Wishtobelongsomewhere

Confidenceinchangingtheworld

Page 10: How to attract and retain Gen Z?

Sharedlife Informationoverload

Reviewingreviews

Learningfrommistakes

Questforuniqueness

SECRETFORMULA

Sharableworkexperience Lessismore Easytorefer Constant

feedbackSenseofbelonging

Page 11: How to attract and retain Gen Z?

2016


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