How To Attract Customers in an Online World

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Rachel Greenfield, Marketing ManagerHow To Attract Customers In An Online World

How To Attract Customers In An Online WorldMeet Amy, our modern consumerConsumer empowermentFacts are more important than claimsWhat to do to attract customersGoogle PlacesYour websiteOther sites

The Modern ConsumerIs empowered to find factsDoesnt trust advertising claimsUses mobile web for local researchRelies on information you provide

Hi, everybody! Im Amy.

Amy is empowered.

Amy

Four thousand and not a penny less.Okay :(Car dealerOR generic business guy

Amy is empowered

Internet penetration(75%, 2009 U.S. Census)Mobile phone ownership(83%, 2011 Pew)Smartphone ownership(35%, 2011 Pew)Facebook connectivity(45%, 2011 eMarketer)Reliance on reviews(61%, 2008 Razorfish)

Amy is empowered

Jamie2001Age 25Amy2011Age 25Homepage: AOL.comHomepage: iGoogleFirst cell phone: age 19First cell phone: age 12Uses AIM to chat, has 400 friends.Uses Facebook, has 800 friends.Prints a Mapquest map when visiting a new business.Looks up map to anywhere on her iPhone at the first stop light she comes to.Has bought a few items from eBay; once bought a fake purse (ouch!).Shops for clothes online every day at noon on RueLaLa.comOccasionally hears about local offers from friends and acquaintances.Checks GroupOn and LivingSocial every day for local deals.Calls retailers to check hours and prices.Checks retail hours and prices online.

Amy doesnt trust advertising.

Amy doesnt trust companys claims.

THAT is the best burger in Texas? I dont believe it.

9

Amy trusts the knowledge of many.

vs.Try it, its awesome!

The knowledge of many in actionIs FreeCreditReport.com really free?

F-R-E-E, that spells free!

Be sure to cancel within a month!Check your score directly on a credit agencys site.No, Amy you dork! lol

Amy needs storage.

Amy needs storage

Public Storage, PODS, the place up the street what other options do I have?

Amy uses her iPhone to find facilities

Amy has trouble finding the facts

Amy Googles Austin storage prices

Amy finds her facts

Amy relies on the information you provide.

Make sure youre everywhereGoogle PlacesThe go-to for mobile users with local intentThis powers maps on iPhones, Android OSSupported by third party websitesThird party websitesYour websiteConnected to your Google Places accountThe only place where you control the messaging

Google Places

Third party websites

Your website

How much? Where?What size?How do I getmy stuff there?Hows the service?Do they have packing supplies?

ConclusionGive Amy the facts online,because she likes to make herdecisions thereDont make empty claimsMake sure your site can beaccessed via mobileOptimize your Places listingand its supporters (your websiteand other local sites)

Bye!

SpareFoot720 Brazos Street, Suite 300Austin, TX 78701(512) [email protected]