Men vs Women: How to attract them for Shopping Online ?

• I chose this infographic this week toget you thinking of how commerceexperiences could be tweaked ortailored for men and womendifferently, even if it’s as simple asserving a slightly different productpage template.

• Men research product detailsextensively whereas women seeproduct detail page to watch moreimages and videos for shopping online.

• 61% of shoppers read online reviewsbefore purchase.

How to attract men for shopping online?

Steps to attract men forshopping online:

• Present detailed productdescriptions.

• Implement an intelligentsearch.

• Enable filtered navigation.

• Show feature comparison withsimilar products.

• Simplify checkout experience.

• Invest in search ad campaigns.

How to attract women for shopping online?

Steps to attract women for shopping online:

• Show high quality visuals.

• If apparel, provide video clips.

• Have a good return policy.

• Recommend similar products.

• Enable online chat.

• Send email campaigns.

• Offer promotions and discount coupons.

Things which attract both men & women

Steps to attract men & women for shopping online:

• Make payment options transparent.

• Offer free shipping.• Provide customer ratings.• Provide social media tolls

to share experience.• Give the best price

available.

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