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End-to-End Digital Marketing ™

How to Build an End-to-End Digital Marketing Plan

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Are you looking to increase sales? Do you want to implement the lowest-cost, highest-ROI strategies to do so? Then you need an end-to-end digital marketing plan. In this webinar, you'll learn: You'll see how we build roadmaps to get you from point A to point B. You'll also understand the technologies that are required for implementation. You'll learn how to launch and sustain ongoing digital marketing campaigns.

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Page 1: How to Build an End-to-End Digital Marketing Plan

End-to-End Digital Marketing™

Page 2: How to Build an End-to-End Digital Marketing Plan

www.authentiasoft.com

Today’s Presenters

Conrad Sanford

Jon DiPietro

Page 3: How to Build an End-to-End Digital Marketing Plan

SalesGrowth

???

Page 4: How to Build an End-to-End Digital Marketing Plan

DigitalBlue Sky

Page 5: How to Build an End-to-End Digital Marketing Plan

www.authentiasoft.com

End-to-End Digital Marketing

Roadmap Technology Campaigns

Page 6: How to Build an End-to-End Digital Marketing Plan

Roadmap• Targets & Objectives• Strategies• Tactics

Page 7: How to Build an End-to-End Digital Marketing Plan

www.authentiasoft.com

Targets & Objectives

Segments &

Personas

Outcomes

KPIs

Page 8: How to Build an End-to-End Digital Marketing Plan

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Segments & Personas

Geographic

Demographic Behavioral Lifestyle

JANE DOEMarketing

F

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www.authentiasoft.com

Outcomes

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KPIs

What worked?

Outcomes

Content

Who converted?

Segments

Personas

Where did they come from?

Channels Messages

Page 11: How to Build an End-to-End Digital Marketing Plan

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Strategies

Keyword/Content

Website/Conversi

on

Promotion

Page 12: How to Build an End-to-End Digital Marketing Plan

www.authentiasoft.com

Keyword & Content Strategies

Competition

VolumeNo risk offers

EBooksWebinarsSoftware (trial)

Low risk offers

DemosConsultationsEvaluations

OTDB

Sign upAdd to cartRequest quote

Page 13: How to Build an End-to-End Digital Marketing Plan

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Website & Conversion Strategies

Learn the five secretsto living longer and healthierby downloading this ebook…

WhatWhyHow

DOWNLOAD YOUR

EBOOK

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Promotion Strategy

Curate

Engage

Expand

Page 15: How to Build an End-to-End Digital Marketing Plan

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Tactics

Assets

Roles

Channels

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Assets (What?)

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Roles (Who?)

• Articles• Presentations• White Papers

Creators

• Interviews• EditingFacilitators

• Curation• Engagement

Community Managers

• Report• Analyze• Optimize

Owners

Page 18: How to Build an End-to-End Digital Marketing Plan

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Channels (Where?)

Own

• Website

• Email

Visit

• Social Media

Rent

• AdWords

• Banners

Page 19: How to Build an End-to-End Digital Marketing Plan

Roadmap

Technology• Website• Email• CRM

Page 20: How to Build an End-to-End Digital Marketing Plan

www.authentiasoft.com

Website

Content Management System (CMS)

Page 21: How to Build an End-to-End Digital Marketing Plan

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Website

Courtesy of Moz, 2013 Search Ranking Factorshttp://moz.com/blog/ranking-factors-2013

Page 22: How to Build an End-to-End Digital Marketing Plan

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Website

Web Analytics

Email

CRMeCommerce

Third Party

Page 23: How to Build an End-to-End Digital Marketing Plan

www.authentiasoft.com

Email Automation

Purchases Content Interests

Offline Events

Online Events

Demographics

Segmentation

Page 24: How to Build an End-to-End Digital Marketing Plan

www.authentiasoft.com

Email Automation

GoalPersona

Content

Timeline

Optimize

Autoresponders

Page 25: How to Build an End-to-End Digital Marketing Plan

www.authentiasoft.com

Email Automation

Web

CRM

Email Webinar

Offline

Integration

Page 26: How to Build an End-to-End Digital Marketing Plan

www.authentiasoft.com

CRM

Page 27: How to Build an End-to-End Digital Marketing Plan

www.authentiasoft.com

Technology

Content Website Email

CRMSocial MediaAnalytics

Page 28: How to Build an End-to-End Digital Marketing Plan

Roadmap

Technology

Campaigns• Lead Generation• Content Marketing• Landing Pages

Page 29: How to Build an End-to-End Digital Marketing Plan

www.authentiasoft.com

Lead Generation

Demand Generati

on

Content Marketin

g

Landing Pages

Page 30: How to Build an End-to-End Digital Marketing Plan

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Demand Generation

Outbound Inbound

SEO

Social Media

Email

Telemarketing

Direct Mail

Advertising

Page 31: How to Build an End-to-End Digital Marketing Plan

www.authentiasoft.com

Content Marketing

Foundation (Hub) Dynamic Conversion

Page 32: How to Build an End-to-End Digital Marketing Plan

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Landing Pages

Page 33: How to Build an End-to-End Digital Marketing Plan

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Lead Nurturing

Lead Scoring

Workflows

Sales Contact

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Lead ScoringC

ust

om

er

Fit

Buying Stage

Page 35: How to Build an End-to-End Digital Marketing Plan

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Workflows

Page 36: How to Build an End-to-End Digital Marketing Plan

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Management

Measurement &

Reporting

Analysis

Action

Page 37: How to Build an End-to-End Digital Marketing Plan

www.authentiasoft.com

Measurement & Reporting

Page 38: How to Build an End-to-End Digital Marketing Plan

www.authentiasoft.com

Analysis

Metrics

Insights

Page 39: How to Build an End-to-End Digital Marketing Plan

www.authentiasoft.com

Action

Create

Optimize

Promote

Convert

Analyze

Page 40: How to Build an End-to-End Digital Marketing Plan

THANKS FOR ATTENDING! QUESTIONS?

Newsletter: www.authentiasoft.com/newsletter

Blog: www.authentiasoft.com/blog

Email: [email protected]


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