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HOE OVERTUIG IK EEN BOARDROO M? Bruno Segers Managing Partner All Together

How to convince a boardroom?

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Presentation as given during JongVMA Fast Track session in Mechelen on 21/02/2013

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Page 1: How to convince a boardroom?

HOE O

VERTUIG

IK E

EN

BOARDROOM?

Bruno SegersManaging Partner All Together

Page 2: How to convince a boardroom?

V M A FA S T T RA C K

LET’S MAKE A DEAL BEFORE WE START … NO TRACE

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Page 3: How to convince a boardroom?

V M A FA S T T RA C K

AGENDA

About me

About companies

About boards and their (in)dependent (non)executive directors

My experiences

My advise

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Page 4: How to convince a boardroom?

V M A FA S T T RA C K

‘83 started as Industrial Engineer at Hessenatie, Ebes & Agfa

’86-90 first commercial experience at Digital Equipment & Oracle

’90-00 local & international career at Lotus/IBM

’01-06 Country General Manager Microsoft Belgium & Luxemburg

’07-12 From Real Software via Real to RealDolmen

As from ‘13 … All Together

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Page 5: How to convince a boardroom?

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V M A FA S T T RA C K

From programmer/engineer via sales/marketing to general management

From Antwerp via Brussels to Europe and US and back

From old to new world utilities

From local to international companies

From local MBXs to global MBO approach

From executive to non-executive director

From listed to non-listed companies

From corporate via intrapreneur to entrepreneur

80/20 rule in Digital, Oracle, Lotus, IBM and Microsoft

1+1=3 rule at RealDolmen

In cyberspace via blog, twitter, facebook, linkedin, foursquare, slideshare …

But in meatspace learning by doing, teamplayer and … myself

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Page 7: How to convince a boardroom?

V M A FA S T T RA C K

GOOD COMPANIES HAVE …A Vision

A Mission

A Strategy

A set of Objectives

BEST COMPANIES ARE ALIGNED …Via a Business Rhythm

Via true Corporate Governance

Via a set of Values

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V M A FA S T T RA C K

BUSINESS RHYTHMYearly general assembly

Yearly strategic offsite

Yearly budget process

Yearly kickoff

Yearly employee satisfaction survey

Yearly customer satisfaction survey

Half-yearly review

Quarterly boards and committees

Monthly works council

(bi) Weekly management team mtg

Etc …

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V M A FA S T T RA C K

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Page 13: How to convince a boardroom?

V M A FA S T T RA C K

BOARDROOMThé Boardroom does not exist, every Boardroom is different

BUT

You never get a second chance to make a first impression

SO

Do your homework first

Come well prepared

Be clear on what you want

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Page 15: How to convince a boardroom?

V M A FA S T T RA C K

MY EXPERIENCES

- Executive vs. non-executive directors

- Dependent vs. independent directors

- Prepared vs. non-prepared

- Comprehensive vs. non-comprehensive

- Anglo-Saxon vs. Continental

- Before, during and after the meeting

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Page 16: How to convince a boardroom?

V M A FA S T T RA C K

MY ADVISE

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BE

1) Well prepared

2) Factual

3) Emphatic

4) In line with the strategy

5) Crisp and to the point

6) Clear in what you ask

Every board appearance will influence your career