Taglines are probably the second most noticeable

element of a business identity. With just a few words, a

tagline must be understandable, summarize the product

or service offering, build trust, or incite to buy.

Taglines are a real art, made especially difficult when you’re

How do you begin to narrow down an entire company you know

little to nothing about into one well-crafted, compelling sentence?

It’ll never be easy

Taglines are probably the second most noticeable element of a business identity. With just a few words, a tagline must be understandable, summarize the product or service offering, build trust, or incite to buy.