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Slide presentation from a Webinar I did in November 2012 about how I created a 6 figure B&B business in 6 easy steps
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Welcome to the Webinar
6 Easy Steps to a Profitable & Successful
Bed and Breakfast Business
Who am I?
Yvonne Halling, owner of Les Molyneux Bed and Breakfast, in the Champagne region
of France.
Who is this for?
B&B owners who :• Aren’t making enough money for the long hours
you work• Know that you could do better but don’t know
how• Are fed up with people driving you down on price
and then disrespecting your home• Frustrated with all the online technology
« solutions » and don’t know which way to turn
• Simply tired and exhausted and even ready to give up
• Ready to learn something that you didn’t know you didn’t know
• Recognise that you need to invest the time, effort and even money to turn things around
• Ready to do so now
Who this is not for
• B&B owners who are happy running a hobby business
• You let fear get the better of you and when faced with moving forward, just don’t
• You’re looking for a quick fix magic pill – there’s work to do here!
• Not prepared to invest the time, effort and yes, money to move forward
How it works
• We have about an hour together• I will share the 6 key principles to creating and
running a successful, profitable and professional B&B business
• You will have the opportunity to work with me over the next three months, if you feel that this is right for you.
• At the end of the webinar, I will invite you to apply
Let’s get started
6 steps to creating a successful and profitable Bed and Breakfast
business
6 Key Principles
• 1. Success Mindset• 2. Decide on who you want to serve• 3. Your website• 4. Care and nurturing of all guests• 5. Build a team• 6. Record everything
Key Principle No 1 Success Mindset
• We become what we think about• Reading and learning• Why did you start your B&B business?• How much do you want/need to make in
2013?• Write it down now
Key Principle No 2Decide on who you want to serve
• Why do people come to your area?• What knowledge, skills and value do you
have?• Match them up• Make sure your market is prepared to spend• Create a community of like-minded people
Key Principle No 3Your Website
• Increasingly their first point of contact with you
• You have just 7 seconds…• Make it work – essential and non-essential
elements on the home page• Don’t make them work• Make it easy with online booking systems• Analytics
Key Principle No 4Care and Nurturing of All Guests
• Incoming guests prepping using technology• Present guests – upselling and adding value
during their stay• Outgoing guests – WOW them with a gift and
ask for a review/referral• Keep in touch regularly• Love them
Key Principle No 5Build a Team
• Cleaners/chamber-maids• Laundry service• Gardener/handy man• Catering service• Breakfast/dinner help
Don’t do it all yourselfDo what you’re good at and get others to do the rest
Be the LeaderMake it work without you
Key Principle No 6Record Everything
• Occupancy rates• Weekly bookings taken• Weekly Income and Expenses• Daily Cashflow
What we covered:
• Getting and staying in the right mindset• Being the chooser not the chosen• Having a website structure that brings your
ideal guests• Making guests feel loved and appreciated• So that they write glowing reviews and tell
everyone they know• Keeping a close eye on the numbers
Now it’s your turn
• Would you like to work with me over the next 3 months?
• Would you like to make more money and take more time off in 2013?
• Are you serious about your B&B business?• Are you ready now?
3 Months Private Mentoring Programme
• 3 Months 1:1 private mentoring tailored to your business
• Weekly accountability calls• Follow a proven plan• Stop struggling and get results
What others say• I have been working with Yvonne since the 1st of September and it has
changed my business focus completely. I have decades of business experience under my belt but not in the area of running a B&B and at a very minimum having the key business metrics to hand from Yvonne's years of experience has brought an essential clarity to my efforts.
• The focus that Yvonne’s One on One Mentoring brings, cuts through all the
noise and at the end of the calls you have strong, clear business ideas to grab and run with.
The focus and experience Yvonne has in the B&B business can bring a crystal clear clarity to the direction of your business which you would struggle on your own for years to achieve - I highly recommend this course
What we do
• Understand where you are and where you want to go
• Match your experience, skills and knowledge with people who are looking for what you have
• Reach out to them via online channels and a help you set up a keyword-rich optimised website with booking system and payment system
What else we do
• Hook you up with social media channels and teach you how to find your audience online
• Help you to define your business boundaries and terms and conditions, so you can take more time off
• Help you to increase your prices by increasing your value in the market
• Supply templates for prepping incoming guests by email
And what else…
• Set you up on Trip Advisor and teach you how to add value to the market place, gaining referrals and positive reviews
• Put in place at least 3 more revenue streams adding value to your guests and increasing your turnover and profit
• Set up financial reporting, measuring key figures on a weekly basis so you’ll be in control of your business
And…
• So you’ll feel energised and positive about your business like perhaps never before!
• So what’s the deal?
Apply Now
http://bedandbreakfastcoach.com/applyComplete the Questionnaire
We will then schedule a call with youLimited places available