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Michael Litman ( @mlitman ) LCF Graduate Bootcamp 22 nd September 2012

How To Create An Online Presence Through Digital Tools

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Presentation given on 22nd September at the London College of Fashion Graduate Bootcamp.

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Page 1: How To Create An Online Presence Through Digital Tools

Michael Litman (@mlitman)LCF Graduate Bootcamp

22nd September 2012

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Agenda

1.The story so far2.The tools 3.How you can do it too

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Hello!

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Who am I?

I’m Michael Litman and I’m a Senior Social Strategist at AnalogFolk where we make and market interactive experiences globally.

You can tweet me @mlitman or find my blog at http://litmanlive.co.uk/blog

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1. The Story So Far

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In The Beginning…

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With A Year In Industry…

80/2000

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My dissertation shaped my career… (I just didn’t know it yet)

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Then this happened…

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I thought I had it all sorted…

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But I was wrong.

“Jobs in social media don’t exist, you won’t find what you

are looking for.” A.B Oss, 2008.

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So I moved to London…

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And set myself a task…

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What was the task?

To move to a new city where I didn’t know anyone and no-one knew me, to make friends, go to industry events, establish myself and get a job within the social media comms space, all largely through the use of digital tools.

I knew it wasn’t going to be easy.

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2. The Tools

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Portfolio Page

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There’s loads... (and none of them require any coding knowledge!)

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And another one…

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Twitter

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LinkedIn

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Pinterest

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Slideshare

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Meetup.com

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Who does Google say you are?

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Places I’ve worked

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Clients I’ve worked for

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3. How You Can Do It Too

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Actions: Don’t be afraid to try. Failing is the best learning experience you’ll get.

Be passionate, interested and curious. No-one is an expert.

Take some time to figure out what you’re really in to. Having a job doing something you genuinely enjoy is like being paid to do something you’d do for free anyway.

Find your voice. It could be by starting a blog, or writing for other sites/magazines. But only write about stuff you have a real interest in, enthusiasm always shines through.

And if you’re more of a visual person, try Tumblr, Pinterest or even Slideshare.

Be careful what you post online. Once it’s on the Internet, it stays on the Internet.

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And one more thing… Books I’ve Read:

2008 2012

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Remember…

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You’ve been great.