How to Develop Your How to Develop Your Unique Selling Unique Selling

PropositionPropositionwww.DevelopYourUSP.comwww.DevelopYourUSP.com

What is a What is a Unique Selling Unique Selling PropositionProposition (or USP)? (or USP)?

It’s a one to two sentence phrase It’s a one to two sentence phrase that lets your customers know why that lets your customers know why they should buy your product over they should buy your product over

your competitor’s products.your competitor’s products.

Sounds obvious, but Sounds obvious, but think about it…think about it…

Why should your customers Why should your customers buy from buy from youyou and not and not

someone else?someone else?

You need a good reason; otherwise, your lack ofone will indicate that you are merely jumping

around shouting out “buy mine”, “buy mine” just like virtually everyone else out there (no wonder

very few businesses ever make it to their 5th year).

Your Unique Selling Your Unique Selling Proposition should spell out Proposition should spell out

exactly what your major exactly what your major benefit is. benefit is.

What will your product or service do What will your product or service do for the prospect if he or she buys?for the prospect if he or she buys?

Think about all Think about all those Pizza jingles those Pizza jingles

you hear you hear advertised, those advertised, those are are UUnique nique SSelling elling

PPropositionsropositions

Whatever you are selling, think Whatever you are selling, think of its very best benefit to your of its very best benefit to your

customer. customer.

Turn that into a phrase and you Turn that into a phrase and you will have your will have your Unique Selling Unique Selling

PropositionProposition..

If you can twist the phrase in a If you can twist the phrase in a way that makes you appear way that makes you appear

different different than your competitors than your competitors that’s even better. that’s even better.

Remember, you want to focus Remember, you want to focus on your unique appeal.on your unique appeal.

To further explain, your niche targets To further explain, your niche targets one general audience. Your one general audience. Your Unique Unique

Selling PropositionSelling Proposition goes even further. goes even further. It can target one specific audience It can target one specific audience

within your niche.within your niche.

Here areHere are 66 different sample different sample “spins”“spins” you can put on your you can put on your

product or product or service that can help lead to service that can help lead to

your Unique Selling your Unique Selling Proposition…Proposition…

1. Do you want to be known 1. Do you want to be known for for valuevalue??

2. How about 2. How about selectionselection??

3. What about 3. What about qualityquality??

4. For 4. For speedspeed of of service?service?

5. For a 5. For a no-riskno-risk purchase?purchase?

6. For a 6. For a lifetime lifetime warrantywarranty??

You can even use more than one of the You can even use more than one of the previous examples in combination. Just previous examples in combination. Just

make sure you select your make sure you select your “spin”“spin” based on something you can actually based on something you can actually

follow through on.follow through on.

Obviously, if you aren’t comfortable Obviously, if you aren’t comfortable guaranteeing next-day service guaranteeing next-day service

because you don’t believe you can because you don’t believe you can provide it to your customers, you don’t provide it to your customers, you don’t

want to choose that.want to choose that.

Think about offering a guarantee and Think about offering a guarantee and add that to your Unique Selling add that to your Unique Selling

Proposition.Proposition.

To successfully select your USP, you To successfully select your USP, you should research your competition first. should research your competition first.

Characterize who they cater to (i.e., Characterize who they cater to (i.e., value-seekers, people who want value-seekers, people who want

quality, fast service, etc…).quality, fast service, etc…).

Then find a void in your niche.Then find a void in your niche.

Perhaps no one offers value? Well Perhaps no one offers value? Well maybe you should think about offering maybe you should think about offering

more value than your competition. more value than your competition.

As you can imagine, filling a popular As you can imagine, filling a popular void might just boost your sales above void might just boost your sales above

and beyond anything and beyond anything you’ve accomplished yet.you’ve accomplished yet.

These are just a few ideas to get you These are just a few ideas to get you started on creating a profit-pulling started on creating a profit-pulling

Unique Selling PropositionUnique Selling Proposition

for your business. for your business.

Get started today and with a little effort Get started today and with a little effort to create a clearly defined to create a clearly defined USP USP you'll you'll be able to quickly target your market be able to quickly target your market

and boost your profits by and boost your profits by 200%+200%+

By Chris TowlandBy Chris Towland

For the easy way to develop the perfect USP, visit...

www.DevelopYourUSP.com