Upload
frithjof-petscheleit
View
265
Download
0
Embed Size (px)
DESCRIPTION
Slides of my presentation to the Kelowna Chamber of Commerce on March 5th
Citation preview
Engage People Using Social Media
© 2013
Frithjof PetscheleitBusiness CoachTweet4ok Social Media Services
Facebook.com/tweet4ok
@Tweet4ok
“Secrets” to Social Media success
© 2014
social media is the new word-of-mouth
4
social media marketingleads to…
• new customers• repeat business
• referrals
A new Dimension to◦ Marketing◦ Customer Service◦ Communication◦ Networking
A new Customer◦ Connected◦ Informed◦ Greater Reach
What makes Media Social
© 20149
social media endorsements = ROI
Source: Hubspot, January 2012
likelihood of purchase when referred by social media
more likely if not referred
more likely if referred
71% 7%
© 201410
© 201411
your contacts want to keep in touch, but on their terms
11
add social icons to email campaigns to define your audience’s preferred channels
discover preferred channels
© 201412
Facebook LinkedIn InstagramTwitter Pinterest
what’s right for my business?
Google+
© 201415
1,000,100,000active users
522,000,000daily users
why create abusiness page?
Source: Facebook
© 201416
288,000,000active users
88%follow at least one brand
should I be usingTwitter?
Source: Global Web Index (February 2013)
Source: TechCrunch (October 2012)
© 201417
83%of B-2-B marketers are using LinkedIn
33% | 52%Nonprofits and Associations using LinkedIn
should I be usingLinkedIn?
Source: Content Marketing Institute (October 2012)
Source: Nonprofit Social Network Survey Report
© 2014
10,400,000active users
21%of users purchased something they saw on Pinterest
should I be usingPinterest?
18
Source: Customer Magnetism (May 2012)
Source: PriceGrabber (April 2012)
© 2014
100 millionmonthly active users
40 millionimages are uploaded every day
should I be usingInstagram?
19
Source: Instagram
Source: WebHostingBuzz (March 2013)
© 2014
343 millionmonthly active users
5 billion timesis how often the Google +1 button is used per day
should I be usingGoogle+?
20
Source: GlobalWebIndex (February 2013)
Source: PRDaily.com,
“Secrets” to Social Media success
New
sletterEm
ailCall
Meeting
Building Relationships
© 201423
Hootsuitetools to manage + monitor
Conversations over Broadcasting!
Customer Service!
Ask open ended questionsListenReact asapFollow upBuild alliances with othersPost relevant content regularly
Be Present!
© 201429
social media “don’ts”what NOT to include in your Facebook, Twitter, and LinkedIn Updates.
don’t pitch. don’t overtly self-promote. don’t offer incentives to get
reviews or sharing. don’t stray from your areas of
business into: personal information, politics, sports, religion, etc.
© 2014
address and encourage “positivity” positive comments are an opportunity
– spread the message
respond…say “thank you”!
answer questions
share comments through other marketing channels
consider rewarding “positive posters”
30
© 201431
turn negativity around… always reach out to the
customer.
let your network know that you are addressing the issue.
always seek to satisfy and delight, not defend.
More “secrets” to Social Media success: The real power is in the network! Don’t confuse “social proof” with follower
counts Brand advocates are “word of mouth on
steroids” The ROI of Social Media is “Does my
business still exist in 5 years” Stop Selling!
QUESTIONS
© 201334
CONSTANT CONTACT TOOLS
INTRODUCTION
GOALS + OBJECTIVES CAMPAIGNS CHANNELS RESULTS TOOLS SUMMARY
© 201335
FREE Email Quick Start - $149 value! Buy today to receive:• Account set-up• Contact list upload• Website match
Enter promo code: FEB14EMAIL
Until March 31