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How to Fail at LinkedIn Making a bad first impression is never a good idea! Part 1: Your Photo

How to Fail at LinkedIn, Part 1 - Your Photo

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Page 1: How to Fail at LinkedIn, Part 1 - Your Photo

How to Fail at LinkedIn

Making a bad first impression is never a good idea!

Part 1: Your Photo

Page 2: How to Fail at LinkedIn, Part 1 - Your Photo

Just a few seconds…

…that’s how long you have to make a first impression on LinkedIn (or anywhere else!)

Here are your Top 3 First-Impression-Makers:

O Your Photo – needs to be professional & attractive

O Your Headline – needs to be punchy

O Your Summary – needs to show your value (WIIFM)

Make Yourself Clear @ SteveWoodruff.com

Page 3: How to Fail at LinkedIn, Part 1 - Your Photo

Here’s how I do it:

Make Yourself Clear @ SteveWoodruff.com

O Photo

O Headline

O Summary

Page 4: How to Fail at LinkedIn, Part 1 - Your Photo

Here’s Ann Handley

O Great picture

O Ann is all about content

O Ann wants you to read and hear her –because she’s an expert

Make Yourself Clear @ SteveWoodruff.com

Page 5: How to Fail at LinkedIn, Part 1 - Your Photo

That’s how to do LinkedIn right

Now let me show you how to do it all wrong!

Part 1: Your Photo

The following are real pictures (no names), taken from public

LinkedIn profiles. They can be summed up in one word: DON’T

Make Yourself Clear @ SteveWoodruff.com

Page 6: How to Fail at LinkedIn, Part 1 - Your Photo

The Vanishing ActMissing in action; far, far away; or tiny thumbnail

Make Yourself Clear @ SteveWoodruff.com

Page 7: How to Fail at LinkedIn, Part 1 - Your Photo

The Facebook ErrorOoops… you mean LinkedIn is a professional site??

Make Yourself Clear @ SteveWoodruff.com

Page 8: How to Fail at LinkedIn, Part 1 - Your Photo

The Group Shot CropWhy not share the spotlight?

Make Yourself Clear @ SteveWoodruff.com

Page 9: How to Fail at LinkedIn, Part 1 - Your Photo

The Formatting FiascoAesthetics are optional, after all

Make Yourself Clear @ SteveWoodruff.com

Page 10: How to Fail at LinkedIn, Part 1 - Your Photo

The Creepy FaceLights…Camera…ah, good enough!

Make Yourself Clear @ SteveWoodruff.com

Page 11: How to Fail at LinkedIn, Part 1 - Your Photo

What Good Looks Like

Some positive examples on LinkedIn:

O Tim Ferriss (professional yet

approachable)

O Michael Bloomberg (intriguing expression)

O Gary Vaynerchuk (warm and friendly)

These three profiles also have well-crafted headlines and

summaries

Make Yourself Clear @ SteveWoodruff.com

Page 12: How to Fail at LinkedIn, Part 1 - Your Photo

Your picture is your very 1st first-impression maker

…and it’s the easiest thing to get right!

Make Yourself Clear @ SteveWoodruff.com

Page 13: How to Fail at LinkedIn, Part 1 - Your Photo

Don’t Be Forgettable

O Be Professional

O Be Personal

O Be Pointed

Make Yourself Clear and Memorable!

Page 14: How to Fail at LinkedIn, Part 1 - Your Photo

Visit SteveWoodruff.com to find out how to

Make Yourself Clear