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Many app developers find that though they may be achieving a desired volume of downloads, their users aren’t engaging with their app on a long term basis. As a result their app isn’t being used to its full extent and the lack of engagement directly affects how well the app monetises – leaving the app developer hopelessly confused… So how do we design our apps to drive higher engagement by our users? Implementing game-like mechanics to your app is called gamification and can make the experience of using your app much more engaging! Why it works Gamification engages users in a task or a topic by reaching out and connecting with their childlike senses. Gamified apps often connect us with other people and rewards us for our efforts, thereby creating a positive psychological anchoring to the experience. And potentially an experience we want to relive. Let's take a more detailed look at gamifying mobile apps.
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