What we need from our advertising agency? As being a marketer, with more than 15 years experience, many of my success stories came out through such a good relation with the advertising agency. Being in the same side, with integrated efforts is the main ignition to have successful campaigns and growing business for both parties. I found support in the time of need, meeting the very close deadline; I found recommendations that I should add to my brief that in many times they were right, and I should have followed, it was a partnership relationship I can name for example InHouse Marketing Communications & Premium Marketing Solutions. Many new advertising agencies are entering the business, but doing it the right way, requires more attention , it is not only creativity, that matters. I am summarizing a simple how- to- steps, for advertising agencies to see it from the other side (the client’s side), what we really need from our advertising agency – that when we really find it we work , we grow and we become partners not just a client and a supplier ; and when we don’t find what we need ..we simply search for another agency ..
