63

How to keep sales up with Etarget

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Etarget presentation at Etrgovina conference in Palić, Serbia.

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Page 1: How to keep sales up with Etarget
Page 2: How to keep sales up with Etarget

THIS IS RASTELLI, THE BEST JUGGLER WHO EVER LIVED.

Page 3: How to keep sales up with Etarget

HE IS CONSIDERED TO BE ENRICO CARUSO OF JUGGLING,

GRANDMASTER.

Page 4: How to keep sales up with Etarget

BUT THE BASIS OF HIS SUCCESS WAS

JUST THE PROCESS OFROTATING 3 THINGS

UP IN THE AIR.

Page 5: How to keep sales up with Etarget

ADVERTISERS ARE AFRAID OF INTERNET MARKETING.

IT SEEMS TO BE TOO COMPLEX.

BUT IN THE BASIS, IT IS JUST THE PROCESS OF

KEEPING 3 THINGS UP IN THE AIR.

Page 6: How to keep sales up with Etarget

1

23

Page 7: How to keep sales up with Etarget

HOW DO ETARGET CLIENTS KEEP SALES UP WITH ROTATING

3 THINGS?

Page 8: How to keep sales up with Etarget

THEY GET VISITORS TO WEBSITE

THEN MEASURE RESULTS

AND OPTIMIZE COSTS

1

2

3

Page 9: How to keep sales up with Etarget

1

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GET VISITORS TO YOUR WEBSITE

MEASURE RESULTS

OPTIMIZE YOUR COSTS

1

2

3

Page 11: How to keep sales up with Etarget

WWW.MY-WEBSITE.RSHAS NOT

ENOUGH VISITORS

Page 12: How to keep sales up with Etarget
Page 13: How to keep sales up with Etarget
Page 14: How to keep sales up with Etarget

ONLY 20% OF PEOPLE TRUST IN ADVERTISING

(BANNERS ETC)

BUT 60% TRUST WHAT IS SAID AT YOUR WEBSITE

(NIELSEN RESEARCH)

Page 15: How to keep sales up with Etarget

WEBSITE

Page 16: How to keep sales up with Etarget
Page 17: How to keep sales up with Etarget

WEBSITE

PPC

(ETARGET)

EMAILSEO

CONTENT

Page 18: How to keep sales up with Etarget

ETARGET TOOL TO GET VISITORS

Page 19: How to keep sales up with Etarget

ETARGET = VISITORS TO YOUR

WEBSITE FROM MORE THAN

90 PORTALS

Page 20: How to keep sales up with Etarget

DRAGAN, MANAGER

Page 21: How to keep sales up with Etarget
Page 22: How to keep sales up with Etarget
Page 23: How to keep sales up with Etarget

COST?ZERO, NIŠTA, FOR FREE

Page 24: How to keep sales up with Etarget
Page 25: How to keep sales up with Etarget

ETARGET =

PAY PER CLICK(PPC)

CLICK FROM 1 DIN

Page 26: How to keep sales up with Etarget

PC SELLERSESHOPSJOB SITESREAL ESTATE

AGRICULTURETOURISMAUTOMOBILESERVICESRETAILCOSMETICSHEALTHCARE

Page 27: How to keep sales up with Etarget

YOUR COMPANY HAS WEBSITE

WEBSITE INFORMS ON PRODUCTS

WEBSITE WITH CONTACT DETAILS

P

P

P

Page 28: How to keep sales up with Etarget

ETARGET PPC CAMPAIGNFROM 1000 DIN TO 100 000s DIN

Page 29: How to keep sales up with Etarget

PPC GREAT BRITAIN COMPANIES SPEND MORE

ON PPC THAN RADIO AND

NEWSPAPER ADVERTISING, SOON TV

Page 30: How to keep sales up with Etarget
Page 31: How to keep sales up with Etarget

62% OF ALL ADVERTISING ORDERS

ARE DRIVEN BY PPC

(T-MOBILE UK)

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2

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GET VISITORS TO YOUR WEBSITE

MEASURE RESULTS

OPTIMIZE YOUR COSTS

1

2

3

Page 34: How to keep sales up with Etarget

BASIC:NUMBER OF CLICKS

DIRECT SALES

Page 35: How to keep sales up with Etarget

DON`T THINK TOO HARD AT THE

BEGINNING. RUN THE CAMPAIGN

Page 36: How to keep sales up with Etarget
Page 37: How to keep sales up with Etarget
Page 38: How to keep sales up with Etarget
Page 39: How to keep sales up with Etarget

ADVANCED:CUSTOMER RESPONSE

Page 40: How to keep sales up with Etarget

ADVANCED:CUSTOMER RESPONSE

Page 41: How to keep sales up with Etarget
Page 42: How to keep sales up with Etarget

MORE THAN 1,5 MINUTE AT WEB

VISITS THE PRICING PAGE

VISITS DEALER PAGE

OR

Page 43: How to keep sales up with Etarget

89% SATISFACTION

Page 44: How to keep sales up with Etarget

32,5 DIN > 1,5 DIN

Page 45: How to keep sales up with Etarget

GET VISITORS TO YOUR WEBSITE

MEASURE RESULTS

OPTIMIZE YOUR COSTS

1

2

3

Page 46: How to keep sales up with Etarget

BASIC:MINIMIZE COSTS

Page 47: How to keep sales up with Etarget
Page 48: How to keep sales up with Etarget
Page 49: How to keep sales up with Etarget

ADVANCED:OPTIMIZE TEXT

TO GET THE RIGHT PEOPLE

Page 50: How to keep sales up with Etarget
Page 51: How to keep sales up with Etarget

ADVERTISING MUST BE

INFORMATIVE

Page 52: How to keep sales up with Etarget

ONLY 20% OF PEOPLE TRUST IN ADVERTISING

(BANNERS ETC)

BUT 60% TRUST WHAT IS SAID AT YOUR WEBSITE

(NIELSEN RESEARCH)

Page 53: How to keep sales up with Etarget

NO SUPERLATIVES

AS IF INDEPENDENT PARTY WROTE IT

ONE PRODUCT = ONE TEXT AD

NO INFO YOU CAN`T FIND AT WEBSITE

P

P

P

P

Page 54: How to keep sales up with Etarget

MORE ADS – 400 % GROWTH

Page 55: How to keep sales up with Etarget

NOW, WE ARE AT THE END.

ALMOST

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23

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1

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2

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32,5 DIN > 1,5 DIN

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IF ONE DAY IT GETS TOO COMPLEX, AGENCY CAN HELP YOU

Page 61: How to keep sales up with Etarget

BUT FOR NOW:

Page 62: How to keep sales up with Etarget

THE JOURNEY OF A THOUSAND MILES BEGINS WITH ONE STEP

Page 63: How to keep sales up with Etarget

WWW.ETARGET.CO.YU