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How to Make Your eCommerce Store Social Ready? Social shopping, this is one of the latest trends in this digitally driven society and has become the hanging out at the mall, of the past. However, it is no longer just the tweens and teens who are taking advantage of the social features that are available. There are customers of all ages that are embracing these new digital offerings, which are giving them more choices than ever before, as well as more

How to Make Your eCommerce Store Social Ready?

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Page 1: How to Make Your eCommerce Store Social Ready?

How to Make Your eCommerce

Store Social Ready?

Social shopping, this is one of the latesttrends in this digitally driven society andhas become the hanging out at the mall, ofthe past. However, it is no longer just thetweens and teens who are takingadvantage of the social features that areavailable. There are customers of all agesthat are embracing these new digitalofferings, which are giving them morechoices than ever before, as well as more

Page 2: How to Make Your eCommerce Store Social Ready?

opportunities to interact with the brandsthat they love and are loyal to throughbarcode scanners, QR contests andinnovative outfit builder apps.

The term social shopping is a type of“catch-all” term that refers to anythingfrom sharing an idea about an outfit onPinterest, or tweeting a number ofdifferent coupon codes. With the use ofm-commerce, or mobile commerce,steadily increasing, the need to connectwith your shoppers through mediumsother than web pages is higher than everbefore. Taking advantage of the power ofdigital marketing is important for aneCommerce website owner when trying toget the right results from this venture.

So now the question is posed of how youtake advantage of this continually growingtrend?

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Bridge the Gap

Several recent studies have shown thatthere are a large number of retail storesthat are completely missing theopportunity when it comes to being able toconnect with their online shoppers withtheir offline information. Most stores willdisplay the hours and locations on theirwebsite, but completely ignore the need toprovide information on their services andproducts via social media.

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The Solution is to bridge the gap. You needto search for methods that will bring youronline customers offline by developing anumber of ways to merge your socialmedia efforts with local promotions andonline shopping. Some ideas to get startedare highlighted here:

Email an exclusive coupon code that willprovide a discount when it is used at thebricks and mortar location;Leverage your mobile marketing effortsbeside the in-store displays that you haveto provide limited time discounts ornotifications for a flash sale.

A general consensus among most shoppersis that receiving a personalized deal on theservice or product that you offer is anexcellent method to increase sales andenhance loyalty. However, these very samecustomers are somewhat reluctant to

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divulge their personal data. Studies haveshown that up to 13 percent of consumersare willing to share their social media info,but up to 57 percent of customers are muchmore likely to make a purchase from aretailer that takes efforts to keep themupdated with the latest sales and deals.

So what does this mean? A majority ofconsumers are also willing to provide theirzip code or email address, which meansthat you have to make efforts to determinewhat your customers are willing to offer interms of personal information and let themknow what they will receive in exchange.

Some suggestions to help you achieve thisinclude:

Use laymen’s terms instead of hard tounderstand legalese in the privacy policyto let customers know exactly how their

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information is going to be used;All the frequency of communications to bealtered by your customers.

The Power of Keywords

The next thing that a person will need todo when trying to make their eCommercesite more accessible is to use the power ofkeywords. If you fill your productdescriptions and homepage content withthe right keywords, it will allow you to get

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more traffic. Most people will go onlineand search for particular terms when theyare looking for certain products to buy.Ideally, you will want to make sure thatyour eCommerce site will have thekeywords people will most likely searchfor.

The best way to get the right keywordsused on your eCommerce site is byworking with digital marketingprofessionals. They will be able to figureout what type of keywords your particularindustry is ranking for. The money that ispaid to a professional for this type of helpwill be more than worth it considering justhow beneficial it can be over time.

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Starting a Blog on the Website

Another great way for you to get attentionfor your eCommerce website is by takingthe time to get a blog started. People arealways looking for new information and bysupplying them information about yourproducts and industry, you will be able togarner much more attention for yourwebsite.

Most business owners will not have thetime or the talent to get this type of blogstarted. The best way to make sure the

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quality content needed is produced is byfinding a professional content writer towork with. Before hiring a writer for thistype of job, a business owner will need totake the time to research their previouswork. Getting this type of information willallow a business owner to figure outwhether or not a writer is the right fit forthe job at hand.

What the Future Has in Store for SocialShopping

Social shopping is still somewhat new,however the future is very bright. Therehas recently been a release by MicrosSystems that provide a new platform thatallows retailers to share data via theirecommerce websites, point of sale systemsand their mobile apps using APIs. Thisresults in marketers having the ability toleverage their campaigns based on things

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such as the where and how of customershopping.

Using the tips here you can ensure thatyou ecommerce store is ready to emergeinto the realm of social shopping and takeadvantage of the increased sales that youcan achieve. The work that is put into youreCommerce site will more than pay off dueto the success it will garner. Working withthe right professionals is a vital part ofgetting ahead in the world of ecommerce

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