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INTRODUCTION
No matter what product or
service you’re selling, it’s
important to promote your
brand in a way that gives
you the biggest possible
audience. To achieve this,
you should exploit every
promotional avenue
available, which can
include effective yet
unconventional methods
that many companies
overlook. Let’s explore
some off-the-beaten-track
techniques for promoting
your brand.
VIDEOS
Who doesn’t watch videos on the Internet? These days, it’s a simple
matter to create a video and post it on the web. A humorous
and/or attention-grabbing video can literally make your brand famous
overnight.
YouTube is a popular site for posting videos, but don’t overlook Vine,
a relative newcomer among video sharing services. Vine specializes
in snappy six-second video clips designed for quick consumption.
INFOGRAPHICS
Infographics present
information in a visually
compelling way, using
graphs, illustrations, and
other design elements to
communicate relevant
facts. It’s a great way to
grab the attention of
consumers who don’t
like to read large blocks
of text.
Research has shown that
people remember visually
presented data more
vividly than text-based
data.
CAPTION
CONTESTS
It’s a simple concept:
Post a photo on your
website (or social
media account) and
invite the public to
send a witty caption
that fits the image.
These contests often
provide a small prize,
usually cash or
merchandise, to the
winner. To maximize
the publicity value of
the contest, try to tie
the photo to your
products or services in
some way.
INTERNET POLLS
Most people love having an
opportunity to voice their
option. Inviting customers
to participate in an opinion
poll is a good way to
attract attention to your
brand.
There are many free-of-
charge poll generator tools
available on the Internet,
like
websitepollcreator.com.
These tools allow you to
create your own poll to
embed on your site.
EBOOKS
From web pages to mystery
novels, reading materials tend
to be consumed on handheld
devices nowadays, and this
trend is likely to increase as
technology makes this option
even more convenient. One
way to capitalize on this trend
is to create an authoritative
eBook on a subject that
relates to your products or
services.
If you don’t want to write an
eBook from scratch, you may
be able to repurpose old blog
posts or articles.
COMIC
STRIPS
Like so many types of media,
comic strips have successfully
made the transition to the
Internet. Comic strips provide
a simple way to
communicate with your
audience, and a really funny
strip may even “go viral.”
Don’t worry—creating your own
comic strip is a snap. There are
several widely used comic-
creation tools out there on the
Internet, such as
stripgenerator.com.
WEBINARS
Otherwise known as a web-based
seminar, this is a presentation
that is broadcast over the
Internet via video conferencing
software. Many webinars take the
form of a lecture on a particular
topic. It’s another good way to
position yourself as an authority on
a specific subject.
Some webinars allow real-time
communication between the
presenters and the audience, often
via voice chat or text box.
Founded in 2002, Artex Group creates
custom embroidered patches and emblems
for a wide range of organizations. To date,
the company has sold more than 25 million
patches to clients around the world. Artex
Group is based in Fairview, North Carolina.
http://www.artexgroup.net/
866.845.1042
Sources
• http://www.socialmediatoday.com/content/i
nternet-marketing-trends-and-tactics-
2014-infographic
• http://www.wordstream.com/blog/ws/2014/
06/12/marketing-ideas
• http://websitepollcreator.com/
• http://stripgenerator.com/
Summary
• To market your brand effectively, you
should consider looking beyond
conventional marketing strategies. Videos,
webinars, comic strips, and interactive
polls are just a few effective yet commonly
overlooked branding options available
today.