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How You Can Maximize Your PPC Campaigns
Advanced Tips and Tricks
As we all know that we have lots of benefits of using pay-per-click and it is an
integrated part of a larger digital marketing strategy, now let's take a look at
some of the hidden powers of PPC that can help boost your business:
More than clicks and conversions: As per a study held in 2013, out of
three one mobile smartphone users searches specifically for contact
information (phone number, driving directions). It means that if you put
this kind of information in your PPC ads (using the call extension feature)
you'll occupy prime real estate where users are searching for
information.
Lead with PPC (for SEO reasons): That is pretty clear that PPC delivers
quick traffic and SEO takes time, but why not start with PPC, mine the
data and then use it to inform your SEO strategy? If you can find high-
value, low-cost keywords that are generating tons of converting traffic; it
stands to reason you should target those same keywords organically.
Go mobile to expand reach: Mobile business is growing very fast and it
is a place to reach customers with PPC because of how new it is to
everybody. Marketers, customers and even Google are still trying to get
comfortable with mobile ads, but there's no doubt that spending is on
the rise.
These are only some of the many reasons you should adapt and expand your
knowledge of PPC and, more importantly, how you're positioning your
campaigns. For more information or guidance on how to better understand
and unleash the hidden powers of PPC, get in touch with a local WSI
Consultant today!
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Contact your local WSI internet marketing consultants to help you plan an
effective SEO strategy in 2013 and stay on the right side of the Google Zoo!
(902) 405-8777 [email protected]
