How to optimize your linkedin profile for lead generation

How To Optimize Your LinkedIn Company Profile For Lead GenerationJENNIFER WONG | MARKETING [email protected] | @JENERATIONY

mailto:[email protected]

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LinkedIn Profile – Overview Tab

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LinkedIn Profile – Overview TabKeyword rich company name

Be aware what text is visible before clicking to “see more”

Use your focused SEO terms at the beginning of your company description

You can’t edit the Company Page Name yourself. You have to email LinkedIn: http://bit.ly/LInamechange

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Designate admins you want to be able to make edits to your page and publish status updates.

From LinkedIn:• You can see impressions and

engagement information on visible updates, but we don’t have the functionality for you to view old posts or the metrics related to those posts.

• Up to 20 updates will appear on the Overview tab and the most recent one will be at the top.

• Posts can be up to 500 characters (including spaces). Shared link titles and descriptions can be up to 250 characters each.

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The Basics: Fill in all profile details

Use a landing page or specific interior page for your Company website URL.

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For the total length of specialties you provide, the maximum length is 256 characters

Add keyword rich Company Specialties to help you get found for terms you care about.

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LinkedIn Profile – Products Tab

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Customize how you present your products and services to distinct audience segments.

Create content that is relevant to your various target audiences to maximize engagement and ROI.

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Add up to three banners that rotate on the page and link to specific URLs.

Include a strong call to action on your banners and link to a landing page to generate leads.

Test out different types of offers to see which is most effective

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Highlight you to five of your top products or services to keep your best stuff at the top of your Products & Services page, and above the fold.



Embed a video on the Overview page and for each individual Products & services pages you create. You can experiment with different types of video content on every page to engage people in a contextually relevant manner.


LinkedIn Profile – Products Tab > Add Product/Service



Think outside the box when adding Products & Services.

Have a free trial people can sign up for?

Add that!

Have a killer piece of content for download?

Add that!

Offering demos of your product?

Add that!

Optimize for all your best offers


LinkedIn Profile – Products Tab > Add Product/ServiceFor each Product & Service you add, as an admin you have access to the impressions and engagement metrics.

According to Forrester Research, 83% of us say we are at least somewhat influenced by word-of-mouth.

To increase impressions and engagement of your listings, solicit recommendations from your customers for each of your products and services.



Offers, Offers, OffersYou can add special promotion unique to every product or service page. Experiment with various types of offers that aligns with your product or service. Each offer destination URL should be a landing page to optimize that lead conversion!


LinkedIn Profile – Company Status Updates

Share

Sort

Measure


LinkedIn Profile – Paid Ads

Boost additional traffic to your profile or product pages with targeted LinkedIn Ads.

Create multiple versions of your campaigns to see what works best.


LinkedIn Profile – Metrics

Follower Statistics

Page Statistics

Insights


LinkedIn Profile – Additional Resources

https://help.linkedin.com/app/answers/detail/a_id/1561

Business

How to optimize your linkedin profile for lead generation