How to Pitch an AngelInspired by Brian Cohen and Dave McClure

BLUE LOBSTER

Are you a startup?

Are you looking for investors?

Here is how to build your pitch

Inspired by…

Brian Cohen @brianscohen

New York Angels

Dave McClure @davemcclure 500 Startups

12 STEPS TO WINNING YOUR

PITCH!

11

The Context1

The PROBLEM2

The Solution3

Market Size4

Business Model5

7

8

9

10

Competition

Marketing Plan

Team

Traction

Financials

6 Proprietary Tech 12 Funding

We have used Apple and the original iPhone launch to

illustrate the 12 steps. We realize Apple was not a startup in 2007 but the iPhone was at

least a revolution. (all numbers are fictional)

Imagine this is 2007 and Steve is pitching to investors.

12 STEPS TO WINNING YOUR

PITCH!

12 STEPS TO WINNING YOUR

PITCH!WITH STEVE JOBS

AppleSteve Jobs, CEO

1a

Apple reinvents the phone

1b

The Problem The ‘not so smart’ smart phones

2

Fixed Buttons Baby SoftwareHard to use

The Solution

iPhone

3a

iPod Phone Internet

3b

The Solution “Three in One”

3c

Product Demo

4a

Market Size How big is the market (really)?

Customer Demographics 18-45 years old, Tech Savvy Design Lovers

4b

Market Size Who are we targeting?

Business Model How will we make money?

Design (Innovative)

Sell (High Price)

Make (Low Cost)

5

One Button Multi-Touch OS X

X6

Proprietary Tech What advantages do we have?

Blackberry Nokia Palm

7a

Competition Who are they? How are we different?

Smart

Easy to use

Hard to use

Not so smart

Moto QE62

Treo

Cell Phones

iPhone

7b

Online PartnersRetail Marketing

Marketing Plan How will we reach our customers?

8

Steve CEO

Tim COO

Jony Design

Ron Retail

9

Management Team What’s our experience and expertise?

Traction What have we achieved so far?

Product Ready

Partners in 25 Countries

197 Apple Stores

10

Financials What are we expecting?

0

750

1500

2250

3000

2007 2008 2009 2010

US$ Millions

11

iPhone

iPhone 2

iPhone 3

iPhone 4

Funding How much money do we need?

12

Funding How much money do we need?

$500 Mill

How much are we raising?

12

Funding How much money do we need?

$500 Mill

How much are we raising?

How much have we raised?

$300 Mill

12

Funding How much money do we need?

$500 Mill

How much are we raising?

How much have we raised?

How will we spend the money?

$300 MillProduction $300 Mill

Marketing $200 Mill

12

iPhoneApple reinvents the phone

12 STEPS TO WINNING YOUR

PITCH!

11

The Context1

The PROBLEM2

The Solution3

Market Size4

Business Model5

7

8

9

10

Competition

Marketing Plan

Team

Traction

Financials

6 Proprietary Tech 12 Funding

One More Thing…

Testimonials Rock!

The iPhone is the best thing since Windows.

Bill Gates

The iPhone is the best thing since Windows.

Bill Gates

(We made that up)

How to Pitch an AngelInspired by Brian Cohen and Dave McClure

BLUE LOBSTER

Pitch to Win. We help you get picked.

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