To Find New Customers In 10 slides@LinkedinBook

Set a step back!First define your goals:

How many customers do you want?

What does your ideal customer look like?

What kind of function or role does your contact have?

What kind of organisation is it?

Which industry?

Which location?

Then ask yourself: who are the people in the best position to help me reach my goals?

Fundamental principle of networkingThe REAL power is in the 2nd degree

The real power of the network is in the second degree.

The real power is in the network of your network.

So don't focus on your own network, but ask them to introduce you to their network!

Single most important "feature" of LinkedInLinkedIn shows the connections between people.

LinkedIn shows you which of your own contacts can introduce you to their connections who know them.

LinkedIn allows you to easily tap into the power of the 2nd (or 3rd) degree.

LinkedIn eliminates "cold" calling.

5 Steps Success Strategy

1. Define a specific goal

2. Think of the people in the best position to help you reach your

goal

3. Use "Advanced Search"

4. Look at the list for common contacts

5. Ask the person you have the best relationship with for a Magic

Mail

Building your "basic" network in 3 stepsBECAUSE you need a "basic" or first degree network first before you can tap

into the power of the second degree / the power of LinkedIn.

1. Upload the contacts from your email program to LinkedIn.

2. Connect with (old) colleagues and (old) classmates using LinkedIn tools.

3. Join the Groups which are in line with your goals, for example:1. Current / potential customers2. Professional organisations3. Trade organisations4. Chambers of Commerce5. Alumni associations of your college or (previous) employer(s).

Find the people that can help you

1. Search on their name (if you know their names)

2. Use Advanced Search with the parameters you have used to

make your goal clear (for example: location, industry, function,

key words)

3. Browse in the network of your connections

4. Look in the member lists of the Groups you joined

5. Use "Companies"

Some do's and don'ts1. Be proactive. Just making a Profile is (most of the times) not enough.

2. Build relationships. Even if they are not the right person, they might

be able to introduce you to the people who hire or recruit you.

3. Be active in Groups and help others: this will raise your visibility and

credibility.

4. DON'T use LinkedIn as a sales tool, but as a research tool.

5. Start building your network NOW and spend each week some time

expanding and maintaining your network.

42 tips to make your profile stand out

THE tool outside LinkedIn that makes your network work for you

10 strategies to find new customers

Passive, active and proactive strategies to be found

31 answers to the most frequently asked questions (FAQs)

30 little known features that can make or break your results with LinkedIn

11 tools to save time

Then download the FREE book "How to REALLY use LinkedIn (2nd edition)": http://www.how-to-really-use-linkedin.com

Do you want more tips like

www.how-to-really-use-linkedin.com