How to succeed in product management without really trying
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How To Succeed In Product Management Without Really Trying Amy McLaughlin // Jeff Lash // Jason Heilman Jeff Zimmerman // PJ Farmer Tom Horlacher ProductCamp St. Louis: April 21, 2012
How to succeed in product management without really trying
"How do I become a product manager?" is a common question of those looking to get into the field, quickly followed by "Once I become a product manager, how can I become a good one?" This panel from ProductCamp St. Louis (April 2012) presented the perspective of several different product management professionals, describing how they "became" product managers, and what advice they have to those interested in becoming product managers or those current product managers looking to succeed. The presenters bring different perspectives given their different backgrounds prior to product management -- including sales, technology, design -- as well as the varying amount of time spent in product management roles -- from 1-2 years to well over a decade.
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1. How To Succeed In ProductManagement Without Really Trying
Amy McLaughlin // Jeff Lash // Jason Heilman Jeff Zimmerman // PJ
FarmerTom HorlacherProductCamp St. Louis: April 21, 2012
2. Amy McLaughlin SVP, Product Management; CitiMortgage8 Years
in Product ManagementBefore ProdMgmt: Management Consultant,
Marketing Project Manager, Accountant Trying to get in to ProdMgmt?
Embrace taking lateral moves across an organizationNew to ProdMgmt?
Making connections across the company is critical to your success
(e.g. IT, Marketing, Sales, Operations, Legal, Accounting, Risk,
Executive Board)How To Succeed In Product Management Without Really
Trying ProductCamp St. Louis: April 21, 2012 3. Jeff Lash VP,
Product Portfolio Management; Elsevier6.5 years in Product
ManagementBefore ProdMgmt: User Experience Design, Web Development,
MarketingTrying to get in to ProdMgmt? Understand market problems
and how to create valueNew to ProdMgmt? Gather data (lots of it!)
Blatant plug: Ten Tips for New Product Managers
http://j.mp/10tips-newPMsHow To Succeed In Product Management
Without Really Trying ProductCamp St. Louis: April 21, 2012 4.
Jason HeilmanProduct Manager; Sendouts1.5 years in Product
ManagementBefore ProdMgmt: SalesTrying to get in to ProdMgmt? Get
involved with the product team (more than just yelling for
features)New to ProdMgmt? Focus as much time as possible
understanding your marketHow To Succeed In Product Management
Without Really Trying ProductCamp St. Louis: April 21, 2012 5. Jeff
ZimmermanVP of Product Management & Marketing;Clearent LLC12
years in Product ManagementBefore ProdMgmt: Investment Banking,
FinanceTrying to get in to ProdMgmt? There is nostandard path; talk
to product managers andrelated functionsNew to ProdMgmt? Be
curious. Seek tounderstand.How To Succeed In Product Management
Without Really Trying ProductCamp St. Louis: April 21, 2012 6. PJ
FarmerDirector, Storage Product Management; Savvis, ACenturyLink
Company5 years in Product ManagementBefore ProdMgmt: Storage
InfrastructureEngineer/Architect, Unix Systems AdministratorTrying
to get in to ProdMgmt? No one cares howmuch you know until they
know how much youcareNew to ProdMgmt? Use your strengths while
youlearn what success means at your companyHow To Succeed In
Product Management Without Really Trying ProductCamp St. Louis:
April 21, 2012 7. Advancing in your CareerStaying PreparedInternal
Promotions in Companies of Various SizeWhen the Headhunter CallsIf
You Find Yourself Outside Looking InHow To Succeed In Product
Management Without Really Trying ProductCamp St. Louis: April 21,
2012 8. Appendix 9. Executive Board Legal & IT Risk Mgmt
Product ManagementOperations SalesAccounting Marketing
