HOW TO USE INSTAGRAM FOR

MARKETING ACTIVITIES.

By: Paul Young, CPA, CGA

AGENDA1. What is instagram2. How to use instagram3. Pitfalls to avoid when using instagram4. Other Sources

BIO – PAUL YOUNG1. Education: Niagara College – Business Administration –

Accounting2. Designations – CPA (Canada), CGA (Canada)3. Work Experience

1. 15+ years in Corporate Finance2. 11+ years in Financial Solutions3. 8+ years in Academia4. 25+ years analyzing Government Policies and Business Trends

INSTAGRAM Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever. We're building Instagram to allow you to experience moments in your friends' lives through pictures as they happen. We imagine a world more connected through photos. Source: https://www.instagram.com/about/faq/

HOW TO USE INSTAGRAM1. Photos are snapped on the fly

1. Products can be highlighted on how people use the product in different environment

2. Images can be tag in away to get different view of how the product looks as well as how it appeals to people

3. Use of Marketing tools – source http://www.business2community.com/instagram/top-6-instagram-marketing-tools-01648678#bkvbbMqX8PcWTPoE.97

MISTAKES TO AVOID WITH INSTAGRAM1. No clear goal2. You forget to include link to your company website3. Your account is private4. You post the same things again and again5. You don’t respond to users comments

Source: http://www.massplanner.com/top-instagram-marketing-mistakes-avoid/

OTHER SOURCES:1. Retail Sales – Canada -

http://www.slideshare.net/paulyoungcga/canada-retail-sales-for-july-2016

2. Key Market and Industry Trends - http://www.slideshare.net/paulyoungcga/key-economic-and-market-indicators-for-north-america-august-2016

3. Retail Sales – United States - http://www.slideshare.net/paulyoungcga/united-states-retail-sales-for-august-2016-analysis-and-commentary

4. 3-D Printing - http://www.slideshare.net/paulyoungcga/3d-printing-market-analysis-and-commentary