How To Use Twitter for BusinessSession 01: Twitter 101

Dawn Davis-Lawrence

Dawn Davis-Lawrence

Agenda Overview of the course Overview of Twitter Basics of Twitter

Dawn Davis-Lawrence

Overview of the Course This course is divided into ten, easy to digest

sections, each on building on the work of the previous lesson. The lessons are in three distinct sections;

◦ What Is Twitter?◦ How Twitter can Help Business.◦ Building Your Twitter Business Persona.

There is no formal examination and you are urged to ask questions that you may have as we proceed.

Dawn Davis-Lawrence

Overview of the course This course is intended to show you how Twitter

works, the rules of using Twitter, and how Twitter can be best used to promote your business and products.

At the end of the course, you will be able to;◦ Use Twitter effectively.◦ Use Twitter to promote your business.◦ Use twitter to advertise your products or services.◦ Connect with your customers.

Dawn Davis-Lawrence

Twitter is a relationship building and relationship maintenance tool; the most obvious business use of Twitter is to meet potential customers and leads the same way you would at networking event or tradeshow.

However, you can also use it to: ◦ 1) Develop and promote your brand ◦ 2) Interact with your customer base ◦ 3) Track what people are saying about your company and brand ◦ 4) Create buzz around upcoming events with your company.◦ 5) Help individual employees act as liaisons to the public ◦ 6) Promote other content you’ve created, including webinars,

blog posts or podcasts ◦ 7) Develop relationships with bloggers and journalists for

potential PR placement and news updates

Twitter – Why Use It?

Dawn Davis-Lawrence

Overview of Twitter In the simplest terms, Twitter is an online social

networking service that enables users to send and read short – up to 140-character messages – which are referred to as "tweets".

Registered users can read and post tweets, but unregistered users can only read them.

Users access Twitter through the website interface, SMS, or mobile device app.

A tweet can contain anything you like, within the boundaries of social acceptability.

Dawn Davis-Lawrence

Memorable tweets - humorous Lord Sugar, UK Business leader, promotes a

company of interest.

Donald Trump, business leader and President Elect, self-advertises.

Dawn Davis-Lawrence

Memorable tweets - humorous

Ben@Snorewell:

Liz Buckley @liz_buckley:

Dawn Davis-Lawrence

Summary Twitter is a free-to-use online tool. It can be used for businesses and self-

promotion alike. It is an effective means of delivering short,

to –the-point views and information.

Dawn Davis-Lawrence

Next session, we will;◦ Examine the Twitter interface◦ Review the different parts of a tweet.

Next steps