How to Use Video to Get More Links, Likes, Views & Traffic

Gary Magnone, Senior SEO Strategist & Business Development, Thunder SEOSan Diego SEO Meetup, January 2012

How to Use Video to Get More Links, Likes, Views & Traffic

KEYWORD RESEARCH

SocialMention.com

Soovle.com

Ubersuggest.org

Google Adwords Keyword Tool

Take advantage of both!

Hosted Posted

2 Main Strategies for Video SEO

VS

HOSTED VIDEO OPTIMIZATION

Benefits of Hosted Video

Hosted Video Optimization Essentials

Save your video file with relevant keywords

Only optimize 1 video per URL

Use the old embed code option, no iframes or popups

Optimize your viewers’ sharing options

Choose your video hosting wisely

Add file metadata like time, date, location, keywords, and description

Video Optimization Checklist









































Anatomy of a Video PageCredit: ReelSEO.com

Strong, compelling title using relevant

keywords

Give viewers the option to share to

their social networks

Direct viewers to related content on

your site

Search engines can’t index what’s in your

video, so always include a transcript

with relevant internal links

Video XML Sitemap

Video XML Sitemap Essentials

THUMBNAIL URLThe URL of your

video’s thumbnail image

DESCRIPTIONMatch the meta

description of your page

TITLESame as the title of the page your video appears on

MORE INFO:http://bit.ly/vid-

xml-sitemap

PLAY PAGE URLThe canonical URL of the page your video appears on

VIDEO LOCATIONThis is the embed

src link of the hosted video

Video Hosting

VS

Wistia.com

Wistia.com

POSTED VIDEO OPTIMIZATION

TubeMogul.com

http://www.reelseo.com/list-video-sharing-websites/

Posted Video Optimization Essentials

Use keyword tags liberally

Create great looking

thumbnail images

Include your URL at the start of the description

Encourage viewers to

leave ratings & comments

Add unique, keyword-rich descriptions for each site

Vary video titles across

sites




thumbnail images




Add unique, keyword-rich descriptions for each site




thumbnail images







thumbnail images





thumbnail images





thumbnail images

YouTube SEO

Create a Branded Channel

Use Annotations

Clickable annotations that lead to other videos on Showtime’s channel

Use Watermarks to Place a Call to Action

• Tracking phone number• Branded URL• Shortened tracking URL

YouTube Ranking Factors

Relevancy

Trust & Authority

User Engagement


Relevancy

Keywords in video title match search

query

Keywords in video description match

search query

Keywords in video tags match search

query


User Engagement

Number of times the video has

been favorited

Number of times the video has been viewed

Number of comments

on the video

Number of times the video has been shared

Number of times the video has been added

to a playlist

Number of times the

video has been Liked


Trust&

AuthorityAge of the

video & YouTube account

Number of times the video has

been embedded on a website

Number of times the channel’s

videos have been viewed

Number of inbound links to

the video

Number of inbound links to

the channel

Number of subscribers of the channel

Why Does This Video Rank?

Title matches search query

Over 4.9M views, 6,400

ratings, 5,300 comments, and 6,400 favorites


Over 340,000 subscribers and 515.6M views

Channel is very active and is over 4 years

old


The video has a Page Authority of 54, with 13 linking root domains and

some RIDICULOUS social metrics

Gary Magnone, Senior SEO Strategist & Business Development

Thunder SEO

• Twitter: @garyjmag

• Blog: www.thunderseo.com/blog

• Email: [email protected]

Download: http://slidesha.re/video-seo2012