How to Write a Blog Post Series

Part 1

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Let’s face it: you love sequels. They give us more of something that we already love.

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Whether it’s Pirates of the Caribbean or The Dark Knight, it’s great seeing each subsequent scenario unfold.

Likewise, why limit a brilliant idea to single blog post? Benefits of a blog series include:

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Increased traffic•

Easier content creation

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Improved conversion/click-through-rates

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So how can you write a successful blog post series for your business?

Create A Single Idea that You Can Break Down Into Other Ideas

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Not only does this give you an underlying theme, but it allows each individual post to stand on it’s own. Theoretically, a visitor could stumble onto “Part 7”

and still enjoy it without having read the prior six parts.

Stay Focused on a Single Idea

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This will make it easier to break down into parts. Consider The Lord of the Rings.

The idea is simple: a

hobbit tries to destroy a ring. But this simplicity naturally allows accompanying storylines to develop and take shape.

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Plus, this keeps it easy to keep the entire series unified and cohesive.

Utilize an Editorial Calendar

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The benefits of using an editorial calendar for a blog post series include:

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Staying focused on topic and release dates

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Ensuring you’re painting a cohesive image

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Simplifying the process of writing and brainstorming

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Having the ability to plan the whole series

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