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Vortrag zum Thema “hybris & SAP – der logische Schritt“ von Manuel Tönz anlässlich des Unic E-Business Breakfast am 24. Oktober 2013 in Wien.
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hybris presentation for UNIC / Cap Gemini Event
Product information – Consistency is key!
Product information – customer frustration alert!!!
Today: Channel specific Applications
no view across channels; directly integrated in numerous backend
systems
ERP Warehouse BSS CRM OSS Suppliers
BACK OFFICE
Data
Online
Data
In Store
Data
Call Center
Data
Mobile
New Software Category to support New Customer Behavior
from a collection of point solutions to a modular, homogeneous, omni-
channel platform
ERP Warehouse BSS CRM OSS Suppliers
BACK OFFICE
FRONT OFFICE
content (products, customers, orders, inventory)
commerce logic and processes (merchandizing, order management,..)
channels (channel optimized customer experience)
TV Console POS Mobile
Call
Center Print Social Web
New Software Category to support New Customer Behavior
from a collection of point solutions to a modular, homogeneous, omni-
channel platform
ERP Warehouse BSS CRM OSS Suppliers
BACK OFFICE
master data
platform
omni-channel logic order management
omni-channel
touch points
FRONT OFFICE
TV Console POS Mobile
Call
Center Print Social Web
Platform: hybris Commerce for B2C or B2B Comprehensive but modular functionality
8
hybris Commerce Accelerator
Best practice storefronts including mobile
Integrated & usability friendly cockpits
BizX Business Impact hybris Omni-Channel Business Improvements
BizX Business Impact
*Source: 2012 hybris Customer Survey
hybris Omni-Channel Business Improvements
*
