Upload
renu-nerlekar
View
1.595
Download
4
Tags:
Embed Size (px)
Citation preview
2
• IKEA - INTRODUCTION
• OPERATIONAL STRATEGIES
• HR POLICY
• MARKETING STRATEGY
• FINANCIAL IMPLICATION
• CHANGES IN RETAIL INDUSTRY
3
“To create a better everyday
life for the many people”
5
6
INPUT TRANSFORMATION OUTPUT
Employee branding
Promotion policy.
Reward system.
Issue Resolution
Flexitime.
7
Communication policy.
Discipline policy
Safe and Healthy Work Environment.
Work-Life Balance.
Workforce diversity.
8
Marketing
Communication
programmes
Sales
PromotionEvents
AdvertisementPublic
Relations
E-Marketing
9
10
11
12
13
14
15
16
17
18
19
20
21
Sr. No. Description Amount Rs
(crores)
1 Sales revenue 1500
2 Manufacturing expenses 400
3 Selling and distribution expenses 100
4 Administrative expenses 300
5 Interest 60
6 Depreciation 40
7 Gross profit
[1 – (2 + 3 + 4 + 5 + 6)]
900
8 Income tax 240
9 Net profit 360
YEAR GOWTH IN % SALES (crores)
2014-15 6 % 1590
2015-16 8 % 1700
2016-17 11% 1890
2017-18 12.5% 2100
2018-19 14% 2300
2019-20 17% 2700
2020-21 20% 3200
2021-22 22% 3900
2022-23 23% 4700
2023-24 27% 5800
22
Impact on growth in retail sector in
India.
Change in various strategy.
Creation of employment.
Encourage organised store format.
Increased competition.
23
24