The Genius Behind The ExperienceIKEA POWER

Honey, I̓m HomeIkea does a fantastic job of simulating the ideal home setting so its customers can imagine what the furniture would look likein their own personal spaces. What this also does is spark new interior design ideas for their shoppers.

Touch MeInstead of enforcing the traditional “You Break You Buy” disclaimer to scare people from possibly damaging merchandise, Ikea displays practically ask people to interact with the products. Doing so allows shoppers to build “friendships” with their potential buys.

ToolkitsProviding signature Ikea tools not only makesshopping easier, but also makes the experience more memorable- we̓re all familiar with the iconic shopping lists and yellow bags by now.

Loud and ClearBright and engaging signs that either invite or inform create a lasting dialogue between the store and the customer. Dimensions, descriptions are all clearly stated in each little tag and posterswith conversational copy help people feel more comfortable and trusting of the brand.

Mood BoardThe use of color is key in indicating variety as well as getting the shopper to get in a more creative state of mind. The vibrant hues play a big part in making people feel “Ikea-Happy.”

The crystal-clear organization of eachsection makes everything easy to find. It̓snot just these individual displays that are inalways in line- the entire store seems to flowfrom one department to the other.

Order, order

People PowerEncouraging shoppers to assemble things on their own and customize products helps them feel more involved in the process and more connected to their homes.

The many styles allow the shopper to p̒lay̓ with Ikea products but never, and I mean NEVER make them feel like they̓re being robbed in broad daylight. They̓ve successfully sold recession-friendly furnishings even before the recession hit!

Variety + Value