Beyond digital agency

International Creative Regional Solution Local Team

In every market we go, we are getting the most talented people with deep local understanding and an open mind to the needs of their markets.

We know that good ideas cost money, but good ideas can also work in more places than one. We are always trying to explore the opportunities for brands to unite with other markets in the region, to share the cost of a good solution and get much more impact for their joint investment.

We believe that fresh thinking comes to those who see more of the world. That is why, we always combine creatives from at least two markets, to guarantee the perfect mix of local understanding and fresh ideas.

Operations in London, Bucharest, Sofia, Belgrade, and Macedonia

4+

Awards for digital design and effectiveness

16

20 years experience

20

A team of 60 experts in our offices

60

More than 500 digital projects

500

Managing 2 million fans for our clients

2million

portfolio

We come from digital…Our roots are digital. We are one of the biggest digital agencies in the SEE region helping some of the top brands with their digital presence. In the past 20 years we started from pioneering the web in 1996, mastering the web and getting numerous industry awards for it, and leading to managing over 2 million fans in different communities for our clients.

We have an unmatched knowledge of the digital channels and the behaviour of all user groups in digital. We have created digital campaigns with millions of interactions and driven digital reach into the hundreds of millions. We know which tools work for which task and we are best positioned to utilise our vast user data knowledge to create the most optimal user journey.

…but we are reaching beyond itIt is our deep belief that digital is wrongly conceived as a discipline of its own. But it isn’t. It is the new way people live, communicate, learn, entertain and shop. It is a shame to consider digital only the web site, or the Facebook presence, or even the YouTube channel. For us digital is the e-mail you get to remind you to pay your bills, it is the blog you read before you choose your new car, it is the app that lets you compare prices while you wait for the bus, it is the video you share with friends and joke about on Facebook or the Facebook meetup that tells you meet your friends in the club tonight.

Almost every aspect of life has its own new “digital” way of doing it, and we bring the skills to make those touch points as useful, pleasurable and effective as possible.

…to deliver the ultimate journeyIn the end of the day, our mission is to bring people on a journey to you. To your shop, to your office, or to wherever your product is sold. Along this journey the user will pass through all the stages of noticing, getting interested, engaging, wanting, buying, using… and often repeating.

We have build an award winning team of creatives from concept, strategy, copy to carefully curate these exact steps. Each journey will take your user through TV spots, billboards, magazine ads, blogs, banners, Facebook posts and web stores. No matter what the journey is, we can make sure it is consistent, it is engaging and it leads the most people to the desired destination.

what’s in a journey?

Get their attention

some call it the moments of truth

Engage and incite desire

The purchase experience

The usage experience

Reengage

Get their attention

Engage and insite desire

The purchase experience

The product experience

Reengage

The tools of a journey?TV

Radio

Press

Banners

Search

Social Media Campaigns

Social Media

BTL

Blogs

POS Events

Web Sites

eCommerce

Instore promos

Outdoor

Print Mailings

e-mail

InStore Branding

Loyalty

Augmented reality

Online support

User community

engagement

Packaging

Post purchase

games

Social media presence

email re-marketing

Loyalty

Get their attention

Engage and insite desire

The purchase experience

The product experience

Reengage

Our service portfolioTV

Radio

Press

Banners

Search

Social Media Campaigns

Social Media

BTL

Blogs

POS Events

Web Sites

eCommerce

Instore promos

Outdoor

Print Mailings

e-mail

InStore Branding

Loyalty

Augmented reality

Online support

User community

engagement

Packaging

Post purchase

games

Social media presence

email re-marketing

Loyalty

Internal Agency Capability

Capability through industry partners

Your marketing

mix

ATL

POSBTL

Dig

ital Production

Media

What’s your marketing mix

What can we do with a digital booster? ATL

POSBTL

Digital ProductionDigital Media

+10%

x3

+15%

50% synergy saving

ATL

POSBTL

Production

Media

Our services ecosystemIntegrated Campaign and UX Strategy Development- behavioural model analysis - “heads” creative workshop - creative platform definition - multi platform execution strategy - budget planning - procurement support

ATL

POSBTL

Production

Media

Our services ecosystem

Activation campaigns digital assets production and managementLanding Pages, Social Media Apps (templated & bespoke), Mobile

Digital presence management- creative content creation - community management - online customer support

Digital experiences development and design- web sites- mobile apps- multiplatform distributed presence - social apps

ATL

POSBTL

Production

Media

Our services ecosystemDigital media purchase and management- Facebook advertising - Premium media buying - Search advertising - Google display network advertising- Mail marketing

Social media content boosting management

ATL

POSBTL

Production

Media

Our services ecosystemInteractive BTL activations with digital promotion and interaction - pre event promotion - promotion experience augmentation - event content utilisation

ATL

POSBTL

Production

Media

Our services ecosystemPoint of Sale Promo Activations - subliminal sound stimulation - smart vending appliances - augmented reality- presence recognition technology - POS promotions

ATL

POSBTL

Production

Media

Our services ecosystemATL-to-digital activations- behavioural model creation - creative platform definition - creative adaptation - digital assets production - campaign management and reporting

Make the most of our experienceIn this world of choices, we benefit from our scale and experience. We have people who are proficient in e-mail marketing, who are experts in social media managing huge communities, who have built the most optimised commerce web sites and the most impactful campaigns. Having all this know-how we can work with you to tailor the most efficient one for you and your goals.

Let our vast experience work for your goals

Our open creative formulaWe know your goal is to make all these elements work together. That is why we have an “Open Formula for Creativity”. We believe good ideas can be born in different places. That is why we are eager and welcoming to collaborate with other specialists - agencies, professionals, consultants. Whatever your current mix of creative people helping in every aspect of marketing, we would love to embrace their talents and ideas and together build a better solution.

We can also bring subject matter experts to the table. Through our network of partners in all areas - BTL, concept, video production, POS technology and more, we can assemble the dream team you need to bring results.

We’re a good team player

At a fair costWe know cost is the main factor of each solution. That is why we try to be fair and pass on any efficiencies that our scale can bring and apply only the people and tools that will bring value to your goals.

We are honest with our costs

Pret-a-porter quick, efficient, cheap

Bespoke solutions when needed

Only the right people philosophy

Out years of experience in the field allowed us to collect quite a portfolio of tools for social media campaigns and web site templates.

When you need something to work, be fast with proven efficiency, we can give you the widest choice of tools that when paired with a cool creative will result in an effective campaign.

Sometimes the impeccable impact of the experience is the thing that the whole campaign hangs on. In these cases we can deploy the #DreamTeam. Our award winning creative and UX team has proven itself in delivering awe inspiring experiences in which every little detail is carefully thought out.

It has been our firm belief that every task has its unique recipe for success, that includes the right people. We are not in the business of filling up spare capacity. We believe in engaging only the right people needed for the task. So when a project comes, we study its goals and prerequisites to assemble just the right team - no unneeded time and costs.

Some things can be quick and easy

In our business we know that some technologies and mechanics are rapidly commoditising. We have collected a vast toolset of such most wanted tools that we can deploy rapidly

Newsfeed Games

Ready-to-go Social Apps

Fully Flexible Social Templates

5 mechanics

Full design flexibility

5 days deployment

up to €1800

20 game mechanics

Full skinning of the game

3 days deployment

up to €1800

12 apps

Customisable template

1 day deployment

from: €10/day

See demo at: http://goo.gl/YZTQvs

Download Games Inventory http://goo.gl/XL58xN

See demo at: www.CaptnSocial.com

Let us bring peopleon a journeyto you

London+44 20 3540 4845 hello@ilyan.com

Bucharest+40 730 014 928 salut@ilyan.com

Sofia+359 2 980 30 53 privet@ilyan.com

A line is a dotthat went for a walk

Paul Klee