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You don’t have to be a social butterfly to succeed with social networking. Whether you are searching for a new job, marketing your business, or recruiting for a candidate, you need to know how to network. But as a professional, you want to network with authenticity. Authentic networking means making a warm connection--having a reason to connect. You need to build your reputation to network. You start to build your reputation at work. You extend your reputation on social networking sites, mailing lists, and with online participation. During this session, you will analyze your current online network and your current online participation. You will focus on using social networking sites, mailing lists, and other online email and writing to build your reputation. You’ll leave with an action plan and a budding network to help you with that action plan.
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Improving Your Social Networking Skills
Johanna Rothman New: Manage Your Job Search
www.jrothman.com @johannarothman [email protected]
781-641-4046
© 2014 Johanna Rothman
What Do You Want to Know About Networking?
Let’s gather some data...
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© 2014 Johanna Rothman
What Are Your Goals From Your Networking?
Your networking will be different based on your goals
Job searching is different from hiring
Developing a community of practice is different from
learning how to stay technically relevant
Networking inside the organization is different from
networking outside the organization
Etc.
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© 2014 Johanna Rothman
Define Your Goals
Define three short-term goals for your networking
Define three long-term goals for your networking
We’ll debrief together
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© 2014 Johanna Rothman
Where Do You Think You Have Traps in Your Networking?
Write down what you are doing now
What do you think is working for you?
Where do you think your networking is not helping you?
Where do you think you have networking traps?
We’ll debrief together
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© 2014 Johanna Rothman
Big Three for Social Networking
But what you do for each of these depends on your goals
Let’s discuss how you use these
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© 2014 Johanna Rothman
600 Pound gorilla for business
If you are job searching or hiring you must be here
If you are consulting you must be here
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© 2014 Johanna Rothman
Minimum for LinkedIn
Your picture: Headshot of you and only you
Headline
Contact Information
If you have URLs, name them
Name your profile, example: www.linkedin.com/in/johannarothman
Barebones profile
Recommendations
Give and receive
Endorsements
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© 2014 Johanna Rothman
Show Your Value
Every line on your profile has to articulate your value
Use English
Explain how you did something
Old: Software project manager for Lisp-on-a-Chip.
Value/Action/Method
As the software project manager for the new Lisp-on-a-Chip, I encouraged
collaboration at all levels of the organization. Internally, this allowed us to
deliver milestones monthly, to see the product evolve, and to build trust.
Externally, this allowed us to meet our aggressive 9-month trade-show
deadline.
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© 2014 Johanna Rothman
More for LinkedIn
Publications
Slideshare
Recommendations
Awards
Groups
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© 2014 Johanna Rothman
Review Your LinkedIn Profile
Bring up your LinkedIn profile
Look at the previous checklist. Does it have everything?
Does LinkedIn think your profile is complete?
If we have time, you’ll review your profiles
We’ll debrief together
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© 2014 Johanna Rothman
Build relationships
Build followings
How you use Twitter depends on your goals
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© 2014 Johanna Rothman
Twitter Goals
Consultant
Page points to a URL showcasing you
Hiring manager
Page points to a blog, company, something that entices a
candidate
Job searcher
Page points to something that says “Why I should hire you”
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© 2014 Johanna Rothman
Twitter Followers and Lists
You cannot follow everyone who follows you
You don’t want to!
Group people into lists for easier manipulation
Use a tool to organize your lists
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© 2014 Johanna Rothman
Review Twitter Profiles
Bring up your Twitter profile
Look at your Twitter page
Does it point to a URL that is reasonable?
What do you tend to tweet?
If we have time, you’ll review your profiles
We’ll debrief together
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© 2014 Johanna Rothman
FaceBook fan pages
For consultants, books, businesses
Learn how to keep private stuff private
Let’s discuss FaceBook...
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© 2013 Johanna Rothman
Other Sites
Google Plus: I’m not so much a fan,
because my content belongs to
google, not to me
Slideshare.net
email lists
youtube
Other people’s blogs
podcasts
Newsletters
Stackoverflow
Anywhere you can write an article
and post it with a link back to you/
your site
Goodreads
Github
Foursquare
Webinars
Public speaking
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© 2013 Johanna Rothman
Social Networking Greases Wheels for In-Person Networking
Social networking makes it
possible for you to have a
warm connection with
someone when you meet
them in person
Start at building rapport
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© 2013 Johanna Rothman
Build Rapport In Person?
Smile
Handshake
Put other person at ease
Match each other somehow
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© 2013 Johanna Rothman
Build Rapport Online?
Create a warm relationship,
not a cold call
Connection
Start at a relationship
Provide something of value
to the other person
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© 2014 Johanna Rothman
Let’s Return to Your Goals
Let’s develop action plans for your goals
Action plans are small steps that start with a verb
Create discrete, achievable steps that you can
accomplish within one week or less. (I prefer one day
or one hour or less.)
We’ll debrief together
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Provide value to get value. Be yourself.
Always be authentic.
© 2014 Johanna Rothman
Let’s Stay In Touch...
Pragmatic Manager:
www.jrothman.com/pragmaticmanager
Please link with me on LinkedIn
www.linkedin.com/in/johannarothman
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