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IMPROVING YOUR ONLINE VISIBILITY IN HK
Sept 6th 2016
Our Company
Growth Hacking
Social Media
CrowdfundingConsulting
PublicRelations
DigitalAdvertising
WebsiteMonetization
E-reputation
Search EngineVisibility
ConversionRates
Intro
In 2014 for the first time digital advertising spendingswere higher than
traditional advertising
2015 Internet Trends Report
Public Internet Company Market Capitalizations
Top 12 Most Visited Websites In Hong Kong
Mobile phone usage in HK
• 95% of the population has a mobile phone
• 40% use 4g today
• Large portion of the ones not using 4g use 3g
• 71% by 2020 will use 4g
Don’t keep your eyes on your mobile phone!
Mobile phone usage in HK
Don’t keep your eyes on your mobile phone!
Take away?
Mobile phone usage in HK
Don’t keep your eyes on your mobile phone!
Take away?
You cannot do digital marketing in HK with a website that is not responsive
Mobile phone usage in HK
Don’t keep your eyes on your mobile phone!
Social media usage in HK
Social media usage in HK
Social media usage in HK
Social media usage in HK
Focus on:• Facebook• Instagram• Linkedin
Social media usage in HK
Search Engine usage in HK
• Google has a 74% market share in HK
• Yahoo has a 24% market share in HK
Should you worry about Yahoo’s 24% marketshare and optimized for Yahoo as well?
Search Engine usage in HK
Yahoo uses Bing for search. Bing uses roughly the samecriteria than Google. I.e optimizing for Google means
you optimize for Yahoo as well.
• The 4 pillars of an effective SEO strategy: • Content (25%)• Links (55%)• Onsite optimization (5%)• Social signals (10%)
LOCAL SEO
NAP: consistent and omnipresent on your website
Add your services and geographic keywords to page titles
Acquire customer reviews
• Foursquare
• Yelp
• Open Rice
• Google Business
How to encourage customer reviews
Don't forget about your existing customers. If you have offered them a great product and great service, ask for
a review! The most basic way is to send a follow-up email asking the customer to rate the product.
Google Business
A good Google Business needs:
• Same address than on your website
• Website url
• Proper industry category
• Business hours
• Plenty of photos
Google Business: link to your website + NAP
Google Business
A good Google Business needs:
• Google Business reviews• Send an email to all your happy customers and ask
them for a Google Business review
• Answer to all Google Business reviews
• Google Business View• Recently launched
• Price depending on photo agencies that are partners
Google Business view
Google snippet
Google Business: presence on Google Maps
Local links
Best for last:The most important to get ranked on Google locally isto acquire local links:• Local PR• Blogger outreach campaigns• Local quality directories• Clients• Suppliers
LOCAL SOCIAL MEDIA STRATEGY
Social media usage in HK
FB editorial line: language basics
Depending on your audience:
• Expats: in English
• Locals: in traditional Chinese
• Mainland: Simplified Chinese
• Expats + Locals: English + traditional Chinese or
FB editorial line: multiple language function
FB editorial line: multiple language function
FB editorial line: multiple language function
• All engagement & reach is together, rather thanin x different posts
• Caption shorter: read more button less frequent
FB editorial line: avoiding poorer audiences
• Users from poorer countries tend to have muchhigher engagement in Asia
• Therefore your overall community gets more and more of users from those poorer countries.
• As a consequence, your target audience doesn’treceive your messages because of reachrestrictions
FB editorial line: avoiding poorer audiences
FB editorial line: avoiding poorer audiences
FB Audiences
• Location and Community – Men / Hong Kong (Kowloon, HK Island, etc)
• Language & age –Traditional Chinese / 35 and above
• Lookalike audiences – Menstyle.com.hk FB business page
• Interests – Fashion, clubbing, lifestyle, gym, etc.
• Spending habits – Shopping malls, [specfic club name]
Sources
http://www.go-gulf.com/http://www.agence-talisman.com/http://www.eskimoz.fr/https://www.facebook.com/thenextwebhttp://www.bitrebels.com/http://www.conversion-rate-experts.com/http://uxmag.com/https://rmsbunkerblog.files.wordpress.com/http://www.blogdumoderateur.comhttp://fr.slideshare.nethttp://www.go-gulf.com/http://fr.slideshare.net/kleinerperkins/internet-trends-v1http://www.l-agenceweb.com/http://www.go-globe.hk/blog/social-media-hong-kong/http://www.arobasenet.com/http://www.socialmediatoday.com/technology-data/32-point-local-seo-checklist-your-small-business-infographichttp://returnonnow.com/internet-marketing-resources/2015-search-engine-market-share-by-country/
